Pago Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pago's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pago.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pago
App Name : Pago
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Timesafe
Publisher : Instagram,USA Weather forecast,Talkray - Free Calls Texts,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,Ameba,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer & Share
Total creative ads during the time period : 304
Duration : 1,159
Popularity : 56,993
Check ASO Keywords of Pago
2. Pago’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pago in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pago in the recent period. As of 2021-03-13, among the Pago‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.04%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.93%, Carousel category's proportion is 14.04%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Pago's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.85%,
Instagram's proportion is 24.67%,
Messenger's proportion is 23.64%,
Audience Network's proportion is 19.85%,
's proportion is .
In the date of 2021-03-13, Pago‘s network with the most ads is Instagram and its proportion is 28.07%.
3. Top 3 Ad Creative Analysis of Pago
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pago. We can see some advertising trends.
Top 1 Ad Creative of Pago
Ad Details ：
Headline ：Folosită lunar de peste 120.000 de utilizatori
Text ：
Top 2 Ad Creative of Pago
Ad Details ：
Headline ：Folosită lunar de peste 120.000 de utilizatori
Text ：✅240 de furnizori integrați
📱facturile se preiau automat în aplicație
📨nu le mai cauți prin poștă sau email
👍toate într-un singur ecran, în ordinea scadențelor
📳notificări la facturi noi și la scadențe
⏱le plătești în câteva secunde
📆ai istoricul plăților mereu la îndemână
Top 3 Ad Creative of Pago
Ad Details ：
Headline ：Folosită lunar de peste 120.000 de utilizatori
Text ：✅240 de furnizori integrați
📱facturile se preiau automat în aplicație
📨nu le mai cauți prin poștă sau email
👍toate într-un singur ecran, în ordinea scadențelor
📳notificări la facturi noi și la scadențe
⏱le plătești în câteva secunde
📆ai istoricul plăților mereu la îndemână
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 405 | 403 | 403 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Poland,Romania | Romania | Romania |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Pago in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Pago's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pago, you can click the app name below to view related reports, or you can find more info in ASOTools.