PalermoToday Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PalermoToday’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PalermoToday.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PalermoToday

App Name : PalermoToday

Logo

PalermoToday-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Citynews

Publisher :

Total creative ads during the time period : 19

Duration : 500

Popularity : 6,568

2. PalermoToday’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PalermoToday in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PalermoToday in the recent period. As of 2020-09-03, among the PalermoToday‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, PalermoToday’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-03, PalermoToday‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PalermoToday

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PalermoToday. We can see some advertising trends.

Top 1 Ad Creative of PalermoToday

Ad Details :

Headline :Uno spazio verde nell'area della Fiera, Susinno: "Villa Piano delle Falde può rinascere"

Text :Il consigliere di Sinistra Comune rispolvera l'idea di abbattere il muro perimetrale che gira attorno a via Rabin, via Sadat e piazza Generale Cascino. "Con un costo irrisorio si potrebbe riconvertire che quella oggi è una distesa d'asfalto"

Top 2 Ad Creative of PalermoToday

Ad Details :

Headline :Fallimento Palermo, l'appello: "Arkus riconsegni le chiavi del Barbera"

Text :Con una formale interrogazione urgente il consigliere di Sinistra Comune, Marcello Susinno, chiede di conoscere i tempi del rilascio dello stadio: "Meglio evitare imbarazzi"

Top 3 Ad Creative of PalermoToday

Ad Details :

Headline :Passante ferroviario, mistero su un'area da espropriare nella zona di viale Francia

Text :Serve per realizzare una strada di collegamento con via Ugo La Malfa. Il consigliere Marcello Susinno: "Il problema è che il Comune non ne sa nulla, in passato casi del genere hanno determinato contenziosi durati pure decenni"

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 356 415 215
Popularity 999 999 995
Dimensions 1000 x 563 1000 x 563 1000 x 563
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries San Marino,Italy Italy Italy,San Marino
Language Italian Italian Italian

Through the above analysis, we can see that the most effective channel for PalermoToday in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free PalermoToday’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PalermoToday, you can click the app name below to view related reports.