PalermoToday Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PalermoToday's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PalermoToday.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PalermoToday
App Name : PalermoToday
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Citynews SpA
Publisher : Facebook,Instagram
Total creative ads during the time period : 49
Duration : 749
Popularity : 4,451
Check ASO Keywords of PalermoToday
2. PalermoToday’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PalermoToday in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PalermoToday in the recent period. As of 2021-05-10, among the PalermoToday‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-10, PalermoToday's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-10, PalermoToday‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of PalermoToday
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PalermoToday. We can see some advertising trends.
Top 1 Ad Creative of PalermoToday
Ad Details ：
Headline ："Le vittime di mafia uguali alle vittime del terrorismo": depositato ddl al Senato
Text ：Finalmente Giustizia e Senso dello Stato giungono a tutte le Vittime Innocenti ed ai loro familiari che hanno pagato con il sangue la brutale violenza delle mafie.
Un sentito ringraziamento al Senatore Fabrizio Trentacoste ed al MoVimento 5 Stelle tutto, per aver trattato il tema con spiccata sensibilità umana, diligenza e forte senso delle Istituzioni.
#PalermoToday
#GrazieSenatore #MaipiùSoli #MaipiùVittime
http://www.palermotoday.it/cronaca/vittime-mafia-terrorismo-disegno-legge.html
Top 2 Ad Creative of PalermoToday
Ad Details ：
Headline ：Fincantieri punta su Palermo: dal 2023 costruirà navi da crociera
Text ：Una delle navi in portafoglio ordini del gruppo cantieristico italiano sarà realizzata in città. L'annuncio arriva dal presidente dell'Autorità di sistema portuale Pasqualino Monti: "Riconquistiamo il ruolo di traino per l’economia e il turismo siciliano"
Top 3 Ad Creative of PalermoToday
Ad Details ：
Headline ：Vende casa abitata dal "suocero" e il Fisco gli presenta il conto, contribuente vince ricorso
Text ：L'Agenzia delle Entrate aveva inviato un avviso chiedendo 175 mila euro per la vendita di un immobile. Il suo avvocato ha dimostrato la stabilità del rapporto fra lui e la compagna (da cui era nato un figlio), riuscendo a fare riconoscere la loro convivenza "more uxorio" anche in ambito tributario
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 479 | 102 | 46 |
| Popularity | 999 | 742 | 240 |
| Dimensions | 1000 x 563 | 1000 x 563 | 1000 x 563 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Italy | Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for PalermoToday in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PalermoToday's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PalermoToday, you can click the app name below to view related reports, or you can find more info in ASOTools.