Palmcredit Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Palmcredit’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Palmcredit.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Palmcredit
App Name : Palmcredit
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : palmcredit
Publisher : Text Free: WiFi Calling App,Ameba,Treehouse Table,Tandem Language Exchange: Speak learn languages,TalkU Free Calls +Free Texting +International Call,USA Weather forecast,Universal Email App,Talkray - Free Chats Calls,SHAREit - Transfer Share
Total creative ads during the time period : 902
Duration : 788
Popularity : 144,187
2. Palmcredit’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Palmcredit in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Palmcredit in the recent period. As of 2020-09-06, among the Palmcredit‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 33.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Palmcredit’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 25.02%,
Audience Network’s proportion is 25.02%,
Instagram’s proportion is 25.02%,
Messenger’s proportion is 24.94%,
’s proportion is .
In the date of 2020-09-06, Palmcredit‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Palmcredit
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Palmcredit. We can see some advertising trends.
Top 1 Ad Creative of Palmcredit
Ad Details ：
Headline ：Palmcredit - Instant Loans
Text ：Palmcredit – Instant Loans Palmcredit offers loans of up to ₦100,000 within minutes on your mobile phone. #FEES AND INTEREST Palmcredit Loans Are No Origination Fees No Rollover Charge No Transaction Fees - Loans Limit Range From NGN 2,000 to NGN 100,000 - Loans Duration Ranging Between 91days t...
Top 2 Ad Creative of Palmcredit
Ad Details ：
Headline ：Funds sent to bank account
Text ：Palmcredit – Instant Loans Palmcredit offers loans of up to ₦100,000 within minutes on your mobile phone. #FEES AND INTEREST Palmcredit Loans Are No Origination Fees or Rollover Charge - Loans Limit Range From NGN 2,000 to NGN 100,000 - Loans Duration Ranging Between 91days to 180days - Loans In...
Top 3 Ad Creative of Palmcredit
Ad Details ：
Headline ：Best Loan！
Text ：Best Loan Ever！Up To NGN 100,000 Limited！Only Three Steps to Get Loan！
Basic Info of Top 3 Ad Creative
|Dimensions||628 x 628||1200 x 628||628 x 628|
|Countries||Nigeria||Nigeria||United Kingdom,Canada,Australia,United States|
Through the above analysis, we can see that the most effective channel for Palmcredit in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Palmcredit’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Palmcredit, you can click the app name below to view related reports.