Papageno Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Papageno's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Papageno.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Papageno
App Name : Papageno
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : Papageno Consulting Ltd.
Publisher : Instagram
Total creative ads during the time period : 76
Duration : 274
Popularity : 4,044
Check ASO Keywords of Papageno
2. Papageno’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Papageno in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Papageno in the recent period. As of 2020-12-11, among the Papageno‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-11, Papageno's the proportion of networks impressions are placed like this:
Facebook's proportion is 38.46%,
Messenger's proportion is 38.46%,
Instagram's proportion is 23.08%,
's proportion is ,
's proportion is .
In the date of 2020-12-11, Papageno‘s network with the most ads is Facebook and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of Papageno
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Papageno. We can see some advertising trends.
Top 1 Ad Creative of Papageno
Ad Details ：
Headline ：StageHive videópályázat - Már szavazhatsz is a kedvencedre
Text ：Erkélyciterával, étkészlet-bábozással és növényzenével is találkozhatnak a nézők, miközben kedvencüket keresik a StageHive videópályázatán. A klipek mától nyilvánosak, a közönségnek és a szakmai zsűrinek két hete van arra, hogy eldöntsék, kit szeretnének honorálni az ...
Top 2 Ad Creative of Papageno
Ad Details ：
Headline ：A Budapesti Vonósok évadnyitó hangversenyén Bretz Gábor énekli Bach legszebb kantátáját – Játék
Text ：Nyereményjáték!
A kérdésünkre helyesen válaszolók között 5x2 jegyet sorsolunk ki a Budapesti Vonósok és Bretz Gábor szeptember 28-i koncertjére. A válaszokat a poszt alatti kommentekben várjuk, szeptember 23-ig.
Top 3 Ad Creative of Papageno
Ad Details ：
Headline ：A Budapesti Vonósok évadnyitó hangversenyén Bretz Gábor énekli Bach legszebb kantátáját – Játék
Text ：Nyereményjáték!
A kérdésünkre helyesen válaszolók között 5x2 jegyet sorsolunk ki a Budapesti Vonósok és Bretz Gábor szeptember 28-i koncertjére. A válaszokat a poszt alatti kommentekben várjuk, szeptember 23-ig.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 6 | 6 |
| Popularity | 73 | 61 | 61 |
| Dimensions | 1200 x 675 | 714 x 402 | 714 x 402 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Hungary | Hungary | Hungary |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Papageno in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Papageno's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Papageno, you can click the app name below to view related reports, or you can find more info in ASOTools.