Paper Quilling: Coloring Book Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Paper Quilling: Coloring Book's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Paper Quilling: Coloring Book.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Paper Quilling: Coloring Book
App Name : Paper Quilling: Coloring Book
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Picfun, Inc.
Publisher : Instagram
Total creative ads during the time period : 317
Duration : 133
Popularity : 28,586
Check ASO Keywords of Paper Quilling: Coloring Book
2. Paper Quilling: Coloring Book’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Paper Quilling: Coloring Book in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Paper Quilling: Coloring Book in the recent period. As of 2021-03-15, among the Paper Quilling: Coloring Book‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Paper Quilling: Coloring Book's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.86%,
Instagram's proportion is 28.82%,
Audience Network's proportion is 21.2%,
Messenger's proportion is 21.12%,
's proportion is .
In the date of 2021-03-15, Paper Quilling: Coloring Book‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Paper Quilling: Coloring Book
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Paper Quilling: Coloring Book. We can see some advertising trends.
Top 1 Ad Creative of Paper Quilling: Coloring Book
Ad Details ：
Headline ：Paper Quilling: Coloring Book
Text ：Come and try this little game that can make you happy
Top 2 Ad Creative of Paper Quilling: Coloring Book
Ad Details ：
Headline ：Paper Quilling: Coloring Book
Text ：Come and try this little game that can make you happy
Top 3 Ad Creative of Paper Quilling: Coloring Book
Ad Details ：
Headline ：
Text ：To be a paper quilling artist!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 112 | 112 | 132 |
| Popularity | 861 | 856 | 800 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | Messenger | Audience Network | Messenger |
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Paper Quilling: Coloring Book in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Paper Quilling: Coloring Book's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Paper Quilling: Coloring Book, you can click the app name below to view related reports, or you can find more info in ASOTools.