Parcelspot Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Parcelspot's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Parcelspot.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Parcelspot

App Name : Parcelspot

Logo：

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : CELKOM Praha, spol. s r.o.

Publisher : Instagram,Facebook

Total creative ads during the time period : 44

Duration : 375

Popularity : 16,174

Check ASO Keywords of Parcelspot

2. Parcelspot’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Parcelspot in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Parcelspot in the recent period. As of 2021-03-08, among the Parcelspot‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, Parcelspot's the proportion of networks impressions are placed like this:

Facebook's proportion is 69.62%,

Instagram's proportion is 15.19%,

Messenger's proportion is 15.19%,

's proportion is ,

's proportion is .

In the date of 2021-03-08, Parcelspot‘s network with the most ads is Facebook and its proportion is 66.67%.

3. Top 3 Ad Creative Analysis of Parcelspot

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Parcelspot. We can see some advertising trends.

Top 1 Ad Creative of Parcelspot

Ad Details ：

Headline ：Need to send a package?

Text ：

Top 2 Ad Creative of Parcelspot

Ad Details ：

Headline ：Send today!

Text ：The easiest and most convenient way to transport your parcels worldwide from the comfort of your home. Delivered significantly cheaper than what you are normally quoted. All you have to do is pack.

Top 3 Ad Creative of Parcelspot

Ad Details ：

Headline ：Send a parcel today!

Text ：The most convenient courier service from the comfort of your home. Just package.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Parcelspot in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free Parcelspot's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Parcelspot, you can click the app name below to view related reports, or you can find more info in ASOTools.

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