Parkable Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Parkable's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Parkable.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Parkable
App Name : Parkable
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Parkable Ltd
Publisher : Instagram,Facebook,Alarm Clock,APUS Message Center—Intelligent management,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 396
Duration : 579
Popularity : 101,580
Check ASO Keywords of Parkable
2. Parkable’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Parkable in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Parkable in the recent period. As of 2021-03-14, among the Parkable‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.95%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.23%, Carousel category's proportion is 5.81%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Parkable's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.79%,
Audience Network's proportion is 29.45%,
Instagram's proportion is 29.19%,
Messenger's proportion is 8.57%,
's proportion is .
In the date of 2021-03-14, Parkable‘s network with the most ads is Audience Network and its proportion is 33.72%.
3. Top 3 Ad Creative Analysis of Parkable
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Parkable. We can see some advertising trends.
Top 1 Ad Creative of Parkable
Ad Details ：
Headline ：Park in Christchurch from $4 per day
Text ：
Top 2 Ad Creative of Parkable
Ad Details ：
Headline ：Park in Wellington from $4 per day
Text ：Don't stress about where you park in Wellington! Download NZ’s favourite parking app to park from as little as $4 per day.
Top 3 Ad Creative of Parkable
Ad Details ：
Headline ：Park in Wellington from $4 per day
Text ：Want parking that doesn't suck? Download NZ’s favourite parking app to:
✅ Find a space quickly and near you
✅ Book a spot in seconds
✅ Pay as little as $4 per day
Get the app and start finding parking spots easily.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 117 | 172 | 104 |
| Popularity | 902 | 872 | 830 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 4 | 1 |
| Countries | New Zealand | New Zealand | New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Parkable in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Parkable's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Parkable, you can click the app name below to view related reports, or you can find more info in ASOTools.