Parvel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Parvel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Parvel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Parvel
App Name : Parvel
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Qofind AB
Publisher : 经营冰淇淋餐厅 - 女生做饭游戏快手,宝宝听书-女性备孕怀孕育儿管家,Cook1Cook - 食譜新體驗，你的美食煮場！,Instagram
Total creative ads during the time period : 16
Duration : 499
Popularity : 6,064
Check ASO Keywords of Parvel
2. Parvel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Parvel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Parvel in the recent period. As of 2021-01-09, among the Parvel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-09, Parvel's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.81%,
Instagram's proportion is 34.69%,
Audience Network's proportion is 14.25%,
Messenger's proportion is 14.25%,
's proportion is .
In the date of 2021-01-09, Parvel‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Parvel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Parvel. We can see some advertising trends.
Top 1 Ad Creative of Parvel
Ad Details ：
Headline ：Gratis babyvakt i mobilen!
Text ：
Top 2 Ad Creative of Parvel
Ad Details ：
Headline ：Gratis babyvakt i mobilen!
Text ：Parvel - gratis babyvakt i mobilen!
Med vår app ansluter du enkelt till en extra telefon eller surfplatta och använder den som babyvakt.
✅ Övervaka ditt barns sömn via ljud/video
✅ Få larm och notiser direkt i din mobil så fort något händer
✅ Anslut en eller flera telefoner så att flera föräldrar kan övervaka samtidigt
✅ Få insikter som ditt barns sömn direkt i appen
✅ Fungerar mellan iOS <> iOS eller iOS <> Android
och bäst av allt, det är helt GRATIS!
Ladda ner appen nu!
Top 3 Ad Creative of Parvel
Ad Details ：
Headline ：Gratis babyvakt i mobilen!
Text ：Parvel - gratis babyvakt i mobilen!
Med vår app ansluter du enkelt till en extra telefon eller surfplatta och använder den som babyvakt.
✅ Övervaka ditt barns sömn via ljud/video
✅ Få larm och notiser direkt i din mobil så fort något händer
✅ Anslut en eller flera telefoner så att flera föräldrar kan övervaka samtidigt
✅ Få insikter som ditt barns sömn direkt i appen
✅ Fungerar mellan iOS <> iOS eller iOS <> Android
och bäst av allt, det är helt GRATIS!
Ladda ner appen nu!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 159 | 164 | 164 |
| Popularity | 978 | 970 | 969 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Sweden,Netherlands | Sweden | Sweden |
| Language | NA | Norwegian | Norwegian |
Through the above analysis, we can see that the most effective channel for Parvel in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Parvel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Parvel, you can click the app name below to view related reports, or you can find more info in ASOTools.