Patchwork Health Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Patchwork Health's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Patchwork Health.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Patchwork Health
App Name : Patchwork Health
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : LocumTap Ltd
Publisher : Instagram
Total creative ads during the time period : 26
Duration : 714
Popularity : 2,786
Check ASO Keywords of Patchwork Health
2. Patchwork Health’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Patchwork Health in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Patchwork Health in the recent period. As of 2020-11-05, among the Patchwork Health‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-05, Patchwork Health's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-05, Patchwork Health‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Patchwork Health
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Patchwork Health. We can see some advertising trends.
Top 1 Ad Creative of Patchwork Health
Ad Details ：
Headline ：Patchwork Health
Text ：Calling all doctors! Download Patchwork now to work essential locum shifts and support the NHS today.
Top 2 Ad Creative of Patchwork Health
Ad Details ：
Headline ：Patchwork Health
Text ：Calling all doctors! Download Patchwork now to work essential locum shifts and support the NHS today.
Top 3 Ad Creative of Patchwork Health
Ad Details ：
Headline ：Join any of our 4 participating Trusts now!
Text ：Calling all anaesthetists, intensivists, emergency care, acute respiratory, airways doctors! Download Patchwork to support the COVID surge and choose to work from four acute Trusts.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 220 | 220 | 16 |
| Popularity | 998 | 998 | 91 |
| Dimensions | 1012 x 506 | 1012 x 506 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Patchwork Health in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Patchwork Health's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Patchwork Health, you can click the app name below to view related reports, or you can find more info in ASOTools.