Pathao Drive Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pathao Drive's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pathao Drive.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pathao Drive
App Name : Pathao Drive
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Pathao Inc
Publisher : Instagram,Facebook,True Mobile Caller ID Locator & Call Blocker,Turbo VPN- Free VPN Proxy Server & Secure Service,SHAREit - Transfer & Share,Talkray - Free Calls Texts,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 112
Duration : 1,489
Popularity : 4,745
Check ASO Keywords of Pathao Drive
2. Pathao Drive’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pathao Drive in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pathao Drive in the recent period. As of 2021-05-11, among the Pathao Drive‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-11, Pathao Drive's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-11, Pathao Drive‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Pathao Drive
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pathao Drive. We can see some advertising trends.
Top 1 Ad Creative of Pathao Drive
Ad Details ：
Headline ：Pathao
Text ：Pathao Games brings you the most thrilling tournament of the year! Introducing Samsung Presents Pathao Premier League! Play Pathao Games and be on top of the leaderboard to win a Galaxy M11 and much more every week! Also the season champion will get a Galaxy A51! So what are you waiting for? Click here to know details: https://tinyurl.com/SamsungPathao Click here to start playing: https://pathao.onelink.me/QesF/GamesBD #PathaoGames #MovingBangladesh #PathaoPremierLeague
Top 2 Ad Creative of Pathao Drive
Ad Details ：
Headline ：Pathao
Text ：Order from Pizza Hut with Pathao Food and enjoy BUY ONE GET ONE FREE offer on Family Size Pan Pizza! Enjoy this pizzalicious offer till 31st December! ✨ Click to order: https://go.onelink.me/fqKU/PathaoFood *T&C Apply
Top 3 Ad Creative of Pathao Drive
Ad Details ：
Headline ：Humans of Pathao
Text ：Our employees are the life source of the zeal that Pathao stands for, they strive continually to move Bangladesh one step at a time. As the initial video of our Humans of Pathao series, we are featuring Moumita Rahman, an extremely talented individual working as a Senior Product Manager at Products, Technology Division at Pathao. Click to know her story: http://bit.ly/HOPathao1
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 20 | 1 |
| Popularity | 135 | 103 | 100 |
| Dimensions | 960 x 960 | 640 x 640 | 1280 x 720 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Bangladesh | United Kingdom,United States,Australia,Canada | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pathao Drive in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Pathao Drive's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pathao Drive, you can click the app name below to view related reports, or you can find more info in ASOTools.