Pawbo Life Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pawbo Life's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pawbo Life.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pawbo Life
App Name : Pawbo Life
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : PAWBO Inc.
Publisher : Instagram
Total creative ads during the time period : 15
Duration : 1,013
Popularity : 4,486
Check ASO Keywords of Pawbo Life
2. Pawbo Life’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pawbo Life in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pawbo Life in the recent period. As of 2020-12-20, among the Pawbo Life‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-20, Pawbo Life's the proportion of networks impressions are placed like this:
Audience Network's proportion is 59.55%,
Facebook's proportion is 27.91%,
Instagram's proportion is 6.29%,
Messenger's proportion is 6.25%,
's proportion is .
In the date of 2020-12-20, Pawbo Life‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pawbo Life
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pawbo Life. We can see some advertising trends.
Top 1 Ad Creative of Pawbo Life
Ad Details ：
Headline ：【 就算返工確保寵物可以準時食三餐！😽🐶Pawbo 遠距餵食組合 】
Text ：
Top 2 Ad Creative of Pawbo Life
Ad Details ：
Headline ：【 就算返工確保寵物可以準時食三餐！😽🐶Pawbo 遠距餵食組合 】
Text ：【 就算返工確保寵物可以準時食三餐！😽🐶Pawbo 遠距餵食組合 】
隨住疫情慢慢緩和，Home office 不再，各位愛貓愛狗號又回到喺 office 每刻諗住「心肝椗」有冇食飽嘅日子！唔同主人嘅餵食習慣都不一，有啲出門口放定全日三餐，有啲就選擇放工仆住返屋企餵，原因係有啲寵物就算食乾糧都要食新鮮倒出嚟嘅~
「Pawbo Munch 遊戲點心機」同「Pawbo+ 三合一遠距互動寵物玩具及攝影機」組合就可以完全解決到各位主人嘅煩惱，出門前打開攝影機，夠鐘嗰陣利用專屬 Pawbo Life App 就可以根據三種份量遠端餵食！滾桶狀點心槽仲可以隨糧食形狀調整口徑大小，唔用時可關閉保鮮㖭！
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🚩經銷商：
香港:
👉🏻DG Lifestyle (Mikiki/新城市廣場/荃新天地/奧海城)
👉🏻HKT (網上商店)
👉🏻InSmart (旺角電腦中心/福榮街/皇室堡)
👉🏻MetroSix (灣仔電腦城/K11 musea)
👉🏻NobleTime (部份分店)
👉🏻SUNION (K11 musea /YOHO 2)
JC International (柴灣), New Idea Digital (旺角皆旺), Pet Pet Shop (元朗好發/觀塘工業中心3期/馬鞍山新港城第四期), 太子寵物店 (荃灣楊屋道)
澳門:
👉🏻Original Technology (澳門南灣/高仕德/花城/MGM)
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⚠️遠端餵食需搭配需以下兩款產品組合同時使用
🌐 Pawbo Munch 遊戲點心機：https://bit.ly/2MFObho
🌐 Pawbo+ 三合一遠距互動寵物玩具及攝影機：https://bit.ly/377nPya
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#SRSWorks #Pawbo #PawboMunch #PawboCamera #點心機 #貓機
Top 3 Ad Creative of Pawbo Life
Ad Details ：
Headline ：【 Pawbo+ 三合一遠距互動寵物玩具及攝影機 】豆漿和pawbo+玩
Text ：相信各位主子見到條片都會表示「喵，喵喵～喵！」皆因小編見到都喵咗幾吓～😗🤤🥰 不要問，只要入手就啱啦！【Pawbo+ 三合一遠距互動寵物玩具及攝影機】一部機加埋專屬嘅免費 Pawbo App 即刻包辦晒餵食、玩樂同攝影功能，支援八人同時上線分享歡樂，130 度廣角鏡頭同 720p HD 高畫質，飯前飯後陪主子一齊同紅點玩遊戲！配合埋【 Pawbo Catch 遙控逗貓棒 】呢個逗喵神器，一套 4 款毛毛配件，一邊滿足佢哋嘅好奇心一邊健康消脂，馴服貓星人就不再是夢啦～喵！
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🌐 Pawbo+ 三合一遠距互動寵物玩具及攝影機：https://bit.ly/377nPya
🌐 Pawbo Catch 遙控逗貓棒：https://bit.ly/3kh1R1H
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#SRSWorks #Pawbo #pawboplus #pawbocares #petcamera #pawbocatch #寵物攝影機 #逗貓棒
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 165 | 165 | 135 |
| Popularity | 980 | 954 | 933 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong,Macau | Macau,Hong Kong | Macau,Hong Kong |
| Language | Chinese (Traditional) | English | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Pawbo Life in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Pawbo Life's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pawbo Life, you can click the app name below to view related reports, or you can find more info in ASOTools.