PayMaya Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PayMaya’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PayMaya.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PayMaya

App Name : PayMaya

Logo

PayMaya-SocialPeta

OS : Android

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : PayMaya Philippines, Inc.

Publisher : YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,USA Weather forecast,Vegan Recipes Free,Korean Food Recipes - 10k Recipes,Video Collage Maker,Text Free: WiFi Calling App,BeautyPlus - Easy Photo Editor Selfie Camera,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 1,226

Duration : 1,732

Popularity : 124,792

2. PayMaya’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PayMaya in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PayMaya in the recent period. As of 2020-09-07, among the PayMaya‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PayMaya’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 32.89%,

Audience Network’s proportion is 22.37%,

Instagram’s proportion is 22.37%,

Messenger’s proportion is 22.37%,

’s proportion is .

In the date of 2020-09-07, PayMaya‘s network with the most ads is Facebook and its proportion is 28.57%.

3. Top 3 Ad Creative Analysis of PayMaya

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PayMaya. We can see some advertising trends.

Top 1 Ad Creative of PayMaya

Ad Details :

Headline :Mabilis lang mag-sign up!

Text :Maraming exciting rewards ‘pag nag-sign up sa PayMaya! ​ ​ ✨ P50 ‘pag nag-upgrade ng account ​ 🥳 P50 ‘pag nag-send money ng P1 ​ ​ PLUS, may extra P100 ka pa kung gumamit ka ng invite code! ​ Mag-download na ng PayMaya! ​ To learn more, visit https://www.paymaya.com/Welcome

Top 2 Ad Creative of PayMaya

Ad Details :

Headline :Mabilis lang mag-sign up!

Text :Maraming exciting rewards ‘pag nag-sign up sa PayMaya! ​ ​ ✨ P50 ‘pag nag-upgrade ng account ​ 🥳 P50 ‘pag nag-send money ng P1 ​ ​ PLUS, may extra P100 ka pa kung gumamit ka ng invite code! ​ Mag-download na ng PayMaya! ​ To learn more, visit https://www.paymaya.com/Welcome

Top 3 Ad Creative of PayMaya

Ad Details :

Headline :Pay Bills w/ PayMaya now!

Text :Di na kailangang pumila when you pay your bills with PayMaya! Pay over 90 billers anytime, anywhere!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 197
Popularity 999 998 971
Dimensions 720 x 720 1000 x 1000 1000 x 1000
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 2
Countries Philippines Philippines Philippines
Language Filipino Filipino Filipino

Through the above analysis, we can see that the most effective channel for PayMaya in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free PayMaya’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PayMaya, you can click the app name below to view related reports.