PayMaya Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PayMaya's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PayMaya.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PayMaya

App Name : PayMaya



OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : PayMaya Philippines, Inc.

Publisher : Fotor - Photo Editor&Collage,GulogGratis,Instagram,OLX Classifieds,MakeupPlus - Virtual Makeup,appsGratis,开箱模拟器 for 皇室战争,MySQL QueryDB Client,POTO - Photo Collage Editor

Total creative ads during the time period : 1,116

Duration : 1,749

Popularity : 109,874

Check ASO Keywords of PayMaya

2. PayMaya’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PayMaya in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PayMaya in the recent period. As of 2021-03-16, among the PayMaya‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 92.31%, Playable Ads category's proportion is 0.0%, Image category's proportion is 7.69%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, PayMaya's the proportion of networks impressions are placed like this:

Facebook's proportion is 28.33%,

Audience Network's proportion is 23.89%,

Instagram's proportion is 23.89%,

Messenger's proportion is 23.89%,

's proportion is .

In the date of 2021-03-16, PayMaya‘s network with the most ads is Facebook and its proportion is 30.77%.

3. Top 3 Ad Creative Analysis of PayMaya

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PayMaya. We can see some advertising trends.

Top 1 Ad Creative of PayMaya

Ad Details :

Headline :Don’t Pay Cash. PayMaya!

Text :Safe & Contactless shopping for your online orders. Securely pay for your “Add to cart” essentials .

Top 2 Ad Creative of PayMaya

Ad Details :

Headline :Don’t Pay Cash. PayMaya!

Text :Pay bills from the safety of your home with PayMaya. Skip the lines and settle them contactless.

Top 3 Ad Creative of PayMaya

Ad Details :

Headline :Don’t Pay Cash. PayMaya!

Text :Safe & Contactless shopping for your online orders. Securely pay for your “Add to cart” essentials .

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 141 141 141
Popularity 951 949 948
Dimensions 426 x 426 426 x 426 426 x 426
Creative Type Video Video Video
Network Facebook Facebook Audience Network
Related Ads 1 1 1
Countries Philippines Philippines Philippines
Language English English English

Through the above analysis, we can see that the most effective channel for PayMaya in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free PayMaya's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PayMaya, you can click the app name below to view related reports, or you can find more info in ASOTools.