PayPal Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PayPal’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PayPal.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PayPal

App Name : PayPal

Logo

PayPal-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : PayPal, Inc.

Publisher : 台灣大車隊 55688,AppBox Pro,Entutele,Chikka Text Messenger,Сканер QR-кодов и штрих-кодов,1000Likes Free,必起闹钟-不起床就不停止的闹钟APP软件,まものダンジョン -放置タップRPG-,Xmod Free Gems Calculator for Clash Royale Game

Total creative ads during the time period : 8,498

Duration : 2,254

Popularity : 45,605

2. PayPal’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PayPal in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PayPal in the recent period. As of 2020-09-07, among the PayPal‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PayPal’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 98.75%,

Google Ads(Admob)’s proportion is 1.25%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, PayPal‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of PayPal

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PayPal. We can see some advertising trends.

Top 1 Ad Creative of PayPal

Ad Details :

Headline :Ekslusif PayPal: Diskon hingga 25% di ZALORA

Text :Cari busana yang tak bisa ditemukan di sini dengan harga spesial jika belanja di seluruh dunia. Belanja penuh percaya diri di seluruh dunia dengan PayPal dan dapatkan diskon 25% di ZALORA.

Top 2 Ad Creative of PayPal

Ad Details :

Headline :Ekslusif PayPal: Diskon hingga 25% di ZALORA

Text :Cari busana yang tak bisa ditemukan di sini dengan harga spesial jika belanja di seluruh dunia. Belanja penuh percaya diri di seluruh dunia dengan PayPal dan dapatkan diskon 25% di ZALORA.

Top 3 Ad Creative of PayPal

Ad Details :

Headline :Ekslusif PayPal: Diskon hingga 25% di ZALORA

Text :Cari busana yang tak bisa ditemukan di sini dengan harga spesial jika belanja di seluruh dunia. Belanja penuh percaya diri di seluruh dunia dengan PayPal dan dapatkan diskon 25% di ZALORA.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 14 52 1
Popularity 999 999 999
Dimensions 720 x 720 1080 x 1080 720 x 720
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 2 1
Countries Indonesia Indonesia Indonesia
Language Indonesian Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for PayPal in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free PayPal’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PayPal, you can click the app name below to view related reports.