Pearson eText Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pearson eText's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pearson eText.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pearson eText
App Name : Pearson eText
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Messenger
Developer : Pearson Education, Inc.
Publisher : Facebook,Instagram,Pic Quiz,Density converter,Keyboard GOT 7 KPOP Fans 2019,Manchester Travel Guide,Results for Champions League
Total creative ads during the time period : 66
Duration : 285
Popularity : 6,005
Check ASO Keywords of Pearson eText
2. Pearson eText’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pearson eText in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pearson eText in the recent period. As of 2021-05-27, among the Pearson eText‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Pearson eText's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Pearson eText‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Pearson eText
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pearson eText. We can see some advertising trends.
Top 1 Ad Creative of Pearson eText
Ad Details ：
Headline ：Extend access with eTexts
Text ：Pearson eText: The reliable and affordable option you can count on during uncertain times
Top 2 Ad Creative of Pearson eText
Ad Details ：
Headline ：Extend access with eTexts
Text ：Pearson eText: The reliable and affordable option you can count on during uncertain times
Top 3 Ad Creative of Pearson eText
Ad Details ：
Headline ：Extend access with eTexts
Text ：Pearson eText: The reliable and affordable option you can count on during uncertain times
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 81 | 81 | 81 |
| Popularity | 558 | 557 | 556 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pearson eText in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Pearson eText's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pearson eText, you can click the app name below to view related reports, or you can find more info in ASOTools.