Peet's Coffee Competitive Intelligence|Ad Analysis by SocialPeta

Peet's Coffee Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Peet's Coffee's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Peet's Coffee.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Peet's Coffee

App Name : Peet's Coffee

Logo

Peet's Coffee-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Peet's Coffee

Publisher : Instagram,Facebook

Total creative ads during the time period : 151

Duration : 1,243

Popularity : 21,368

Check ASO Keywords of Peet's Coffee

2. Peet's Coffee’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Peet's Coffee in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Peet's Coffee in the recent period. As of 2021-03-16, among the Peet's Coffee‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Peet's Coffee's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2021-03-16, Peet's Coffee‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Peet's Coffee

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Peet's Coffee. We can see some advertising trends.

Top 1 Ad Creative of Peet's Coffee

Ad Details :

Headline :

Text :Directions? Who needs ‘em. Your handy self deserves a Peet’s Iced Espresso. Rich flavor. Less sugar. #AlwaysJustifed https://t.co/e6517EAhOE

Top 2 Ad Creative of Peet's Coffee

Ad Details :

Headline :

Text :All kaled out? Reward yourself with a rich, creamy Peet’s Iced Espresso. Less sugar means it’s #AlwaysJustified. https://t.co/xLYwr17MgV

Top 3 Ad Creative of Peet's Coffee

Ad Details :

Headline :

Text :Nailed Namaste? Reward yourself with a Peet’s Iced Espresso in four rich and creamy flavors. #AlwaysJustified https://t.co/dKoRYDKbMc

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 93 93 93
Popularity 597 597 593
Dimensions 720 x 720 720 x 720 1200 x 675
Creative Type Video Video Video
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Australia,United States,United Kingdom,Canada United States,Australia,United Kingdom,Canada United States,Australia,United Kingdom,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Peet's Coffee in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free Peet's Coffee's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Peet's Coffee, you can click the app name below to view related reports, or you can find more info in ASOTools.