Penguin Isle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Penguin Isle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Penguin Isle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Penguin Isle
App Name : Penguin Isle
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Habby
Publisher : Treehouse Table,Instagram,USA Weather forecast,Big Emoji - large emoji for all chat messengers,WhatsLov: Love Emojis, Stickers & WAStickerapps,Treehouse – Family Organizer,BeSoccer - Soccer Live Score,AirBrush: Easy Photo Editor,WhatSmiley - Smileys, Stickers & WAStickerApps
Total creative ads during the time period : 3,247
Duration : 537
Popularity : 501,615
Check ASO Keywords of Penguin Isle
2. Penguin Isle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Penguin Isle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Penguin Isle in the recent period. As of 2021-03-15, among the Penguin Isle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 99.04%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.96%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Penguin Isle's the proportion of networks impressions are placed like this:
Audience Network's proportion is 24.81%,
Facebook's proportion is 24.81%,
Instagram's proportion is 24.8%,
Messenger's proportion is 24.79%,
TikTok Audience Network's proportion is 0.46%.
In the date of 2021-03-15, Penguin Isle‘s network with the most ads is Facebook and its proportion is 23.08%.
3. Top 3 Ad Creative Analysis of Penguin Isle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Penguin Isle. We can see some advertising trends.
Top 1 Ad Creative of Penguin Isle
Ad Details ：
Headline ：Build Your Penguin Kingdom!
Text ：🔥Why is this game so fun??!?! 😂😂
🎮Play Now 👏👏
Top 2 Ad Creative of Penguin Isle
Ad Details ：
Headline ：Build Your Penguin Kingdom!
Text ：🔥Why is this game so fun??!?! 😂😂
🎮Play Now 👏👏
Top 3 Ad Creative of Penguin Isle
Ad Details ：
Headline ：Build Your Penguin Kingdom!
Text ：Collect a variety of penguins by creating each their own habitat. Cute and adorable penguins are waiting for you. Enjoy the waves with relaxing music. Game Features - Easy and simple gameplay - A variety of penguins and arctic animals - Cute animal animations - Beautiful arctic scenery - Comforti...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 290 | 259 | 259 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 800 x 1000 | 800 x 1000 | 800 x 1000 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Israel,Portugal,Germany,Palestine,South Africa,Serbia and Montenegro,Denmark,Pitcairn Islands,Guam,Mali,Saint Helena,Brunei,Mayotte,United Kingdom,Falkland Islands (Malvinas),Canada,Kosovo,East Timor,Greenland | Nicaragua,Honduras,Turkey,Costa Rica,Svalbard and Jan Mayen Islands,Korea,South Africa,Cook Is,Bahrian,Faroe Islands,Finland,Pakistan,Macedonia,Ireland,Greenland,Panama,Guam,Brunei,Slovenia | Nicaragua,Honduras,Svalbard and Jan Mayen Islands,Korea,Costa Rica,Turkey,South Africa,Cook Is,Bahrian,Faroe Islands,Finland,Pakistan,Macedonia,Ireland,Greenland,Panama,Guam,Brunei,Slovenia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Penguin Isle in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Penguin Isle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Penguin Isle, you can click the app name below to view related reports, or you can find more info in ASOTools.