Penguin Isle Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Penguin Isle’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Penguin Isle.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Penguin Isle

App Name : Penguin Isle

Logo

Penguin Isle-SocialPeta

OS : iOS

Network : Audience Network,Google Ads(Admob),Facebook

Developer : HABBY

Publisher : GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,OLX Clasificados,开箱模拟器 for 皇室战争,Video Editor with Music Star,Tap Tap Music-Pop Songs,Un día más culto,FotoRus -Camera & Photo Editor,appsGratis

Total creative ads during the time period : 2,925

Duration : 346

Popularity : 399,211

2. Penguin Isle’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Penguin Isle in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Penguin Isle in the recent period. As of 2020-09-07, among the Penguin Isle‘s ad creative, the Html category’s proportion is 11.54%, Video category’s proportion is 34.62%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 5.77%, Carousel category’s proportion is 48.08%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Penguin Isle’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 54.12%,

Google Ads(Admob)’s proportion is 34.72%,

Instagram’s proportion is 3.73%,

Audience Network’s proportion is 3.72%,

Messenger’s proportion is 3.69%.

In the date of 2020-09-07, Penguin Isle‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Penguin Isle

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Penguin Isle. We can see some advertising trends.

Top 1 Ad Creative of Penguin Isle

Ad Details :

Headline :Build Your Penguin Kingdom!

Text :‎Collect a variety of penguins by creating each their own habitat. Cute and adorable penguins are waiting for you. Enjoy the waves with relaxing music. Game Features - Easy and simple gameplay - A variety of penguins and arctic animals - Cute animal animations - Beautiful arctic scenery - Comforti...

Top 2 Ad Creative of Penguin Isle

Ad Details :

Headline :Build Your Penguin Kingdom!

Text :‎Collect a variety of penguins by creating each their own habitat. Cute and adorable penguins are waiting for you. Enjoy the waves with relaxing music. Game Features - Easy and simple gameplay - A variety of penguins and arctic animals - Cute animal animations - Beautiful arctic scenery - Comforti...

Top 3 Ad Creative of Penguin Isle

Ad Details :

Headline :Build Your Penguin Kingdom!

Text :‎Collect a variety of penguins by creating each their own habitat. Cute and adorable penguins are waiting for you. Enjoy the waves with relaxing music. Game Features - Easy and simple gameplay - A variety of penguins and arctic animals - Cute animal animations - Beautiful arctic scenery - Comforti...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 249 249 260
Popularity 999 999 999
Dimensions 800 x 1000 720 x 1280 800 x 1000
Creative Type Video Video Video
Network Facebook Audience Network Audience Network
Related Ads 1 1 1
Countries Sint Maarten,Denmark,Kosovo,Indonesia,New Zealand,Cayman Is,Thailand,Kenya,Brazil,Bosnia Hercegovina,Uruguay,Iraq,Germany,Liechtenstein,Moldavia,Vanuatu,Croatia,Luxembourg,Tokelau Brazil,British Indian Ocean Territory,Gabon,Serbia and Montenegro,Estonia,Netherlands,Samoa,Finland,Saint Helena,Spain,Greenland,Nauru,Israel,Canada,Togo,Pakistan,Uruguay,Eq.Guinea,Greece United Kingdom,Portugal,Lithuania,Luxembourg,Jordan,Falkland Islands (Malvinas),Sierra Leone,Moldavia,Andorra,Czech,Niue,Kuwait,Bulgaria,Pakistan,China,Vietnam,Greece,Switzerland,Qatar
Language English English English

Through the above analysis, we can see that the most effective channel for Penguin Isle in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Penguin Isle’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Penguin Isle, you can click the app name below to view related reports.