Penny Scan&Go Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Penny Scan&Go's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Penny Scan&Go.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Penny Scan&Go
App Name : Penny Scan&Go
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : MDC B.V.
Publisher : Instagram,Bible Study - Study The Bible By Topic,Been Love Memory - Love Counter 2020,Assistant for Android,APUS Message Center—Intelligent management,YouCam Makeup - Selfie Editor & Magic Makeover Cam,30 Day Arm Workout Challenge,Call Recorder
Total creative ads during the time period : 38
Duration : 419
Popularity : 13,220
Check ASO Keywords of Penny Scan&Go
2. Penny Scan&Go’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Penny Scan&Go in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Penny Scan&Go in the recent period. As of 2020-12-01, among the Penny Scan&Go‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-01, Penny Scan&Go's the proportion of networks impressions are placed like this:
Audience Network's proportion is 46.81%,
Facebook's proportion is 17.88%,
Instagram's proportion is 17.65%,
Messenger's proportion is 17.65%,
's proportion is .
In the date of 2020-12-01, Penny Scan&Go‘s network with the most ads is Audience Network and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Penny Scan&Go
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Penny Scan&Go. We can see some advertising trends.
Top 1 Ad Creative of Penny Scan&Go
Ad Details ：
Headline ：
Text ：Werde jetzt Schnellzahler! 😊 Nutze die kostenlose Scan&GO-App von Penny und spar dir zukünftig die Warteschlange. Einfach den Einkauf selbst scannen, noch am Regal einpacken und an der Scan&GO-Kasse bargeldlos bezahlen.
Top 2 Ad Creative of Penny Scan&Go
Ad Details ：
Headline ：
Text ：Werde jetzt Schnellzahler! 😊 Nutze die kostenlose Scan&GO-App von Penny und spar dir zukünftig die Warteschlange. Einfach den Einkauf selbst scannen, noch am Regal einpacken und an der Scan&GO-Kasse bargeldlos bezahlen.
Top 3 Ad Creative of Penny Scan&Go
Ad Details ：
Headline ：
Text ：Werde jetzt Schnellzahler! 😊 Nutze die kostenlose Scan&GO-App von Penny und spar dir zukünftig die Warteschlange. Einfach den Einkauf selbst scannen, noch am Regal einpacken und an der Scan&GO-Kasse bargeldlos bezahlen.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 113 | 113 | 113 |
| Popularity | 884 | 882 | 881 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Austria,Liechtenstein,Germany | Austria,Liechtenstein,Germany | Germany,Liechtenstein,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Penny Scan&Go in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Penny Scan&Go's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Penny Scan&Go, you can click the app name below to view related reports, or you can find more info in ASOTools.