PennyMac Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PennyMac Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PennyMac Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PennyMac Mobile
App Name : PennyMac Mobile
Logo：
OS : iOS
Network : Facebook,Instagram,YouTube
Developer : PennyMac Loan Services, LLC
Publisher : Instagram
Total creative ads during the time period : 12
Duration : 250
Popularity : 678
Check ASO Keywords of PennyMac Mobile
2. PennyMac Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PennyMac Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PennyMac Mobile in the recent period. As of 2020-08-23, among the PennyMac Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-23, PennyMac Mobile's the proportion of networks impressions are placed like this:
Yahoo's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-23, PennyMac Mobile‘s network with the most ads is Yahoo and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of PennyMac Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PennyMac Mobile. We can see some advertising trends.
Top 1 Ad Creative of PennyMac Mobile
Ad Details ：
Headline ：Genius Tips For Buying In Todays Market
Text ：More & More Savvy Homebuyers Are Getting Ahead Of The Competition And Getting Pre-Approved For Their Next Home Purchase
Top 2 Ad Creative of PennyMac Mobile
Ad Details ：
Headline ：Genius Tips For Buying In Todays Market
Text ：More & More Savvy Homebuyers Are Getting Ahead Of The Competition And Getting Pre-Approved For Their Next Home Purchase
Top 3 Ad Creative of PennyMac Mobile
Ad Details ：
Headline ：Genius Tips For Buying In Todays Market
Text ：More & More Savvy Homebuyers Are Getting Ahead Of The Competition And Getting Pre-Approved For Their Next Home Purchase
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 5 | 5 |
| Popularity | 59 | 59 | 59 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for PennyMac Mobile in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free PennyMac Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PennyMac Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.