PennyMac Mobile Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PennyMac Mobile’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PennyMac Mobile.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PennyMac Mobile

App Name : PennyMac Mobile


PennyMac Mobile-SocialPeta

OS : iOS

Network : Facebook,Instagram,Yahoo

Developer : PennyMac Loan Services, LLC

Publisher :

Total creative ads during the time period : 9

Duration : 23

Popularity : 533

2. PennyMac Mobile’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PennyMac Mobile in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PennyMac Mobile in the recent period. As of 2020-08-27, among the PennyMac Mobile‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, PennyMac Mobile’s the proportion of networks impressions are placed like this:

Yahoo’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-27, PennyMac Mobile‘s network with the most ads is Yahoo and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PennyMac Mobile

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PennyMac Mobile. We can see some advertising trends.

Top 1 Ad Creative of PennyMac Mobile

Ad Details :

Headline :The Delray Beach Area Home Purchases Are Flourishing!

Text :IMPORTANT Delray Beach: Make Your Next Home Offer More Competitive With A BuyerAdvantage Pre-Approval

Top 2 Ad Creative of PennyMac Mobile

Ad Details :

Headline :Genius Tips For Buying In Todays Market

Text :More & More Savvy Homebuyers Are Getting Ahead Of The Competition And Getting Pre-Approved For Their Next Home Purchase

Top 3 Ad Creative of PennyMac Mobile

Ad Details :

Headline :Genius Tips For Buying In Todays Market

Text :More & More Savvy Homebuyers Are Getting Ahead Of The Competition And Getting Pre-Approved For Their Next Home Purchase

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 6 5 5
Popularity 61 59 59
Dimensions 1200 x 627 400 x 400 400 x 400
Creative Type Image Video Video
Network Yahoo Facebook Instagram
Related Ads 1 1 1
Countries United States,Australia,United Kingdom,Canada United States United States
Language English NA NA

Through the above analysis, we can see that the most effective channel for PennyMac Mobile in recent advertising is Yahoo, and the main creative type is Image.

In conclusion: The above is a free PennyMac Mobile’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PennyMac Mobile, you can click the app name below to view related reports.