PensionBee Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PensionBee’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PensionBee.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PensionBee

App Name : PensionBee

Logo

PensionBee-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : PensionBee Ltd

Publisher : Word Find 2018,Hi Flash Caller,Repair System for Android (Quick Fix Problems),Private Notepad,Speaking Clock Master : Time, weather widget,미소녀탐정맞고,Studies Planner,Sweet Match 3 Puzzle Game,Free Invoice Maker

Total creative ads during the time period : 275

Duration : 474

Popularity : 36,794

2. PensionBee’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PensionBee in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PensionBee in the recent period. As of 2020-09-07, among the PensionBee‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PensionBee’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, PensionBee‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PensionBee

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PensionBee. We can see some advertising trends.

Top 1 Ad Creative of PensionBee

Ad Details :

Headline :Pensions made simple

Text :Put your pension in the palm of your hand. We combine all your old pensions and transfer them into a brand new PensionBee plan, managed by BlackRock, HSBC, Legal & General or State Street. You get one simple online pension and one clear balance that you can check any time, from your favourite device...

Top 2 Ad Creative of PensionBee

Ad Details :

Headline :Pensions made simple

Text :Put your pension in the palm of your hand. We combine all your old pensions and transfer them into a brand new PensionBee plan, managed by BlackRock, HSBC, Legal & General or State Street. You get one simple online pension and one clear balance that you can check any time, from your favourite device...

Top 3 Ad Creative of PensionBee

Ad Details :

Headline :Pensions made simple

Text :Put your pension in the palm of your hand. We combine all your old pensions and transfer them into a brand new PensionBee plan, managed by BlackRock, HSBC, Legal & General or State Street. You get one simple online pension and one clear balance that you can check any time, from your favourite device...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 115 115 115
Popularity 827 826 824
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Instagram Messenger Audience Network
Related Ads 1 1 1
Countries United Kingdom United Kingdom United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for PensionBee in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free PensionBee’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PensionBee, you can click the app name below to view related reports.