Perfume Direct Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Perfume Direct's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Perfume Direct.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Perfume Direct
App Name : Perfume Direct
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Perfume Direct
Publisher : Instagram,Facebook,Universal Email App
Total creative ads during the time period : 3,940
Duration : 647
Popularity : 1,436,053
Check ASO Keywords of Perfume Direct
2. Perfume Direct’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Perfume Direct in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Perfume Direct in the recent period. As of 2021-03-15, among the Perfume Direct‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 8.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 91.26%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Perfume Direct's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.03%,
Audience Network's proportion is 25.03%,
Messenger's proportion is 25.01%,
Facebook's proportion is 24.92%,
's proportion is .
In the date of 2021-03-15, Perfume Direct‘s network with the most ads is Facebook and its proportion is 25.14%.
3. Top 3 Ad Creative Analysis of Perfume Direct
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Perfume Direct. We can see some advertising trends.
Top 1 Ad Creative of Perfume Direct
Ad Details ：
Headline ：Free Express Shipping Over £50
Text ：Luxury fragrances at low prices.
Shop your favourite luxury perfumes and aftershaves and get free express shipping with all orders over £50.
Top 2 Ad Creative of Perfume Direct
Ad Details ：
Headline ：Now only £5.49
Text ：Shop our Mens Clearance to get your hands on discounted aftershave, available to buy online at unrivalled prices.
Buy today and get Free Shipping with promo code FD18 on all orders £9.99 and above.
Top 3 Ad Creative of Perfume Direct
Ad Details ：
Headline ：Now only £23.99
Text ：Shop our Mens Clearance to get your hands on discounted aftershave, available to buy online at unrivalled prices.
Buy today and get Free Shipping with promo code FD18 on all orders £9.99 and above.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 288 | 350 | 350 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 4 |
| Countries | United Kingdom,Canada,United States,Australia | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Perfume Direct in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Perfume Direct's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Perfume Direct, you can click the app name below to view related reports, or you can find more info in ASOTools.