Perpetua Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Perpetua's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Perpetua.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Perpetua
App Name : Perpetua
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Perpetua Labs, Inc.
Publisher : Chollamazon Buscador D chollos,Instagram,Facebook,OLX Classifieds,Fotor - Photo Editor&Collage,My Talking Tom,地铁跑酷 - 官方中文版
Total creative ads during the time period : 123
Duration : 581
Popularity : 14,172
Check ASO Keywords of Perpetua
2. Perpetua’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Perpetua in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Perpetua in the recent period. As of 2021-03-07, among the Perpetua‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 24.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.76%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-07, Perpetua's the proportion of networks impressions are placed like this:
Facebook's proportion is 47.28%,
Instagram's proportion is 41.98%,
Messenger's proportion is 6.08%,
Audience Network's proportion is 4.66%,
's proportion is .
In the date of 2021-03-07, Perpetua‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Perpetua
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Perpetua. We can see some advertising trends.
Top 1 Ad Creative of Perpetua
Ad Details ：
Headline ：Perpetua.io | Amazon Advertising Software
Text ：Perpetua gives superpowers to anyone who sells on Amazon.
Top 2 Ad Creative of Perpetua
Ad Details ：
Headline ：AI-Powered Optimization for Amazon Ads.
Text ：Let us do the heavy lifting so you can focus on what really matters - strategically...
Top 3 Ad Creative of Perpetua
Ad Details ：
Headline ：Perpetua
Text ：Save time, reduce the cost of advertising and watch your profits grow with AI-powered...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 349 | 53 | 69 |
| Popularity | 935 | 808 | 669 |
| Dimensions | 400 x 224 | 796 x 416 | 400 x 400 |
| Creative Type | Video | Image | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 4 | 51 | 44 |
| Countries | United Kingdom,United States,Australia,Canada | Canada,Australia,United Kingdom,United States | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Perpetua in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Perpetua's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Perpetua, you can click the app name below to view related reports, or you can find more info in ASOTools.