PetSmart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PetSmart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PetSmart.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PetSmart
App Name : PetSmart
Logo：
OS : Android
Network : Pinterest,Audience Network,Facebook
Developer : PetSmart, Inc.
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Photo Editor & Pic Collage - Sweet Selfie Camera,Ant Smasher,Light Bible: Daily Verses, Prayer, Audio Bible
Total creative ads during the time period : 8,067
Duration : 1,424
Popularity : 500,665
Check ASO Keywords of PetSmart
2. PetSmart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PetSmart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PetSmart in the recent period. As of 2021-03-15, among the PetSmart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.78%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PetSmart's the proportion of networks impressions are placed like this:
Messenger's proportion is 29.34%,
Instagram's proportion is 27.03%,
Audience Network's proportion is 22.45%,
Facebook's proportion is 21.19%,
's proportion is .
In the date of 2021-03-15, PetSmart‘s network with the most ads is Messenger and its proportion is 29.63%.
3. Top 3 Ad Creative Analysis of PetSmart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PetSmart. We can see some advertising trends.
Top 1 Ad Creative of PetSmart
Ad Details ：
Headline ：Available at PetSmart
Text ：Simple recipes. Wholesome grains. Real meat is the 1st Ingredient. Try new Canidae at @[77978885595:PetSmart] today!
Top 2 Ad Creative of PetSmart
Ad Details ：
Headline ：Available at PetSmart
Text ：Simple recipes. Wholesome grains. Real meat is the 1st Ingredient. Try new Canidae at @[77978885595:PetSmart] today!
Top 3 Ad Creative of PetSmart
Ad Details ：
Headline ：Available at PetSmart
Text ：Complete and balanced nutrition for healthy dogs. Try new Canidae at @[77978885595:PetSmart] today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 227 | 227 | 227 |
| Popularity | 997 | 997 | 997 |
| Dimensions | 600 x 600 | 338 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Canada,Australia | United States,Canada,Australia,United Kingdom | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PetSmart in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free PetSmart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PetSmart, you can click the app name below to view related reports, or you can find more info in ASOTools.