Philo: Live and On-Demand TV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Philo: Live and On-Demand TV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Philo: Live and On-Demand TV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Philo: Live and On-Demand TV
App Name : Philo: Live and On-Demand TV
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Philo, Inc.
Publisher : Instagram,KATA KATA ANAK RANTAU,SportsTables Viewer,My Pretend Hospital - Kids Hospital Town Life,Lottery Generator & Statistics,Status Saver - Pic/Video Downloader for WhatsApp,Brands Logo Quiz - 2018 Edition,FIDY Free internet browser
Total creative ads during the time period : 72
Duration : 840
Popularity : 4,991
Check ASO Keywords of Philo: Live and On-Demand TV
2. Philo: Live and On-Demand TV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Philo: Live and On-Demand TV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Philo: Live and On-Demand TV in the recent period. As of 2021-05-27, among the Philo: Live and On-Demand TV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Philo: Live and On-Demand TV's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Philo: Live and On-Demand TV‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Philo: Live and On-Demand TV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Philo: Live and On-Demand TV. We can see some advertising trends.
Top 1 Ad Creative of Philo: Live and On-Demand TV
Ad Details ：
Headline ：50+ channels for $20/mo
Text ：With Philo you can watch TV live and on-demand, with unlimited recording on your devices, so you never miss a minute of your favorite shows. Now TV can work around your schedule! Philo seamlessly blends your saved shows with live, recently aired, and on-demand episodes from a custom library of never...
Top 2 Ad Creative of Philo: Live and On-Demand TV
Ad Details ：
Headline ：50+ channels for $20/mo
Text ：Start watching now with your free 7-day Philo trial.
Top 3 Ad Creative of Philo: Live and On-Demand TV
Ad Details ：
Headline ：Watch TV free for a week
Text ：50+ channels, unlimited DVR. Save money without sacrificing quality.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 62 | 62 | 43 |
| Popularity | 411 | 408 | 127 |
| Dimensions | 960 x 960 | 960 x 960 | 512 x 250 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Google Ads(Admob) | |
| Related Ads | 1 | 1 | 3 |
| Countries | United States | United States | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Philo: Live and On-Demand TV in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Philo: Live and On-Demand TV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Philo: Live and On-Demand TV, you can click the app name below to view related reports, or you can find more info in ASOTools.