Philo Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Philo’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Philo.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Philo

App Name : Philo

Logo

Philo-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Philo, Inc.

Publisher : KATA KATA ANAK RANTAU,SportsTables Viewer,My Pretend Hospital - Kids Hospital Town Life FREE,Lottery Generator Statistics,Status Saver - Pic/Video Downloader for WhatsApp,Brands Logo Quiz - 2018 Edition,FIDY Free internet browser

Total creative ads during the time period : 70

Duration : 577

Popularity : 4,505

2. Philo’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Philo in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Philo in the recent period. As of 2020-09-06, among the Philo‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Philo’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 48.96%,

Audience Network’s proportion is 48.96%,

Instagram’s proportion is 1.04%,

Messenger’s proportion is 1.04%,

’s proportion is .

In the date of 2020-09-06, Philo‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Philo

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Philo. We can see some advertising trends.

Top 1 Ad Creative of Philo

Ad Details :

Headline :50+ channels for $20/mo

Text :With Philo you can watch TV live and on-demand, with unlimited recording on your devices, so you never miss a minute of your favorite shows. Now TV can work around your schedule! Philo seamlessly blends your saved shows with live, recently aired, and on-demand episodes from a custom library of never...

Top 2 Ad Creative of Philo

Ad Details :

Headline :50+ channels for $20/mo

Text :With Philo you can watch TV live and on-demand, with unlimited recording on your devices, so you never miss a minute of your favorite shows. Now TV can work around your schedule! Philo seamlessly blends your saved shows with live, recently aired, and on-demand episodes from a custom library of never...

Top 3 Ad Creative of Philo

Ad Details :

Headline :Watch TV free for a week

Text :50+ channels, unlimited DVR. Save money without sacrificing quality.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 47 47 43
Popularity 259 258 127
Dimensions 960 x 960 960 x 960 512 x 250
Creative Type Image Image Image
Network Facebook Audience Network Google Ads(Admob)
Related Ads 1 1 3
Countries United States United States Canada,Australia,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Philo in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Philo’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Philo, you can click the app name below to view related reports.