PhiShop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PhiShop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PhiShop.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PhiShop
App Name : PhiShop
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : PhiAcademy GmbH
Publisher : Instagram,Facebook,C++ Programming Recall,الخط العربي ☆ Arabic font,IAS,Xender - Share Music&Video,Status Saver,Transfer
Total creative ads during the time period : 185
Duration : 609
Popularity : 17,811
Check ASO Keywords of PhiShop
2. PhiShop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PhiShop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PhiShop in the recent period. As of 2021-03-15, among the PhiShop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.79%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.21%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PhiShop's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.74%,
Instagram's proportion is 26.31%,
Audience Network's proportion is 21.21%,
Messenger's proportion is 19.73%,
's proportion is .
In the date of 2021-03-15, PhiShop‘s network with the most ads is Facebook and its proportion is 25.52%.
3. Top 3 Ad Creative Analysis of PhiShop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PhiShop. We can see some advertising trends.
Top 1 Ad Creative of PhiShop
Ad Details ：
Headline ：New PHISHOP App 😎👌
Text ：
Top 2 Ad Creative of PhiShop
Ad Details ：
Headline ：New PHISHOP App 😎👌
Text ：Make shopping your favorite goodies even easier!
✔️ Never miss our daily deals
✔️ Use different languages & currencies
✔️ Save your shopping cart
Top 3 Ad Creative of PhiShop
Ad Details ：
Headline ：For an even better shopping experience 😎👌
Text ：Make shopping your favorite goodies even easier!
✔️ Never miss our daily deals
✔️ Use different languages & currencies
✔️ Save your shopping cart
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 169 | 144 | 72 |
| Popularity | 987 | 806 | 523 |
| Dimensions | 1024 x 1280 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Singapore,Algeria,Switzerland,Portugal,Denmark,Belgium,Taiwan,Germany,Armenia,United Arab Emirates,South Africa,Iceland,Israel,Netherlands,Saudi Arabia,Austria,Italy,United Kingdom,Malaysia,Myanmar | Kenya,Seychelles,Aruba,Sierra Leone,Denmark,Hong Kong,Costa Rica,Slovak,Namibia,Bolivia,Guam,New Caledonia,Burundi,Spain,Guernsey,Peru,Saint Barthélemy,Cook Is,Algeria | Netherlands,Kenya,Cyprus,Malaysia,Turkey,Norway,Kuwait,Thailand,Egypt,Canada,Israel,Hong Kong,Mexico,Poland,Colombia,Pakistan,Argentina,Indonesia,Germany,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PhiShop in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free PhiShop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PhiShop, you can click the app name below to view related reports, or you can find more info in ASOTools.