Phys.org Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Phys.org's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Phys.org.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Phys.org
App Name : Phys.org
Logo：
OS : iOS
Network : Twitter,Facebook,Instagram
Developer : Omicron Tech Ltd
Publisher : Facebook,Instagram,7 Minute Workout
Total creative ads during the time period : 277
Duration : 947
Popularity : 28,338
Check ASO Keywords of Phys.org
2. Phys.org’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Phys.org in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Phys.org in the recent period. As of 2021-05-07, among the Phys.org‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-07, Phys.org's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-07, Phys.org‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Phys.org
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Phys.org. We can see some advertising trends.
Top 1 Ad Creative of Phys.org
Ad Details ：
Headline ：Ecuador Amazon tribe win first victory against oil companies
Text ：Ecuador's Waorani indigenous tribe won their first victory Friday against big oil companies in a ruling that blocks the companies' entry onto ancestral Amazonian lands for oil exploration activities.
Top 2 Ad Creative of Phys.org
Ad Details ：
Headline ：White police officers are not more likely to shoot minorities
Text ：Reports of racially motivated, fatal shootings by police officers have garnered extensive public attention and sparked activism across the nation. New research from Michigan State University and University of Maryland reveals findings that flip many of these reports on their heads—white police off...
Top 3 Ad Creative of Phys.org
Ad Details ：
Headline ：Study reveals striking decline of Vermont's bumble bees
Text ：A new study examining 100 years of bumble bee records reveals that almost half of Vermont's species, which are vital pollinators, have either vanished or are in serious decline.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 327 | 278 | 378 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1024 x 681 | 1920 x 1038 | 1920 x 1280 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Phys.org in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Phys.org's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Phys.org, you can click the app name below to view related reports, or you can find more info in ASOTools.