Phys.org News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Phys.org News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Phys.org News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Phys.org News
App Name : Phys.org News
Logo：
OS : Android
Network : Twitter,Facebook,Instagram
Developer : Science X
Publisher : Facebook,Instagram,7 Minute Workout
Total creative ads during the time period : 290
Duration : 969
Popularity : 29,798
Check ASO Keywords of Phys.org News
2. Phys.org News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Phys.org News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Phys.org News in the recent period. As of 2021-05-07, among the Phys.org News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-07, Phys.org News's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-07, Phys.org News‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Phys.org News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Phys.org News. We can see some advertising trends.
Top 1 Ad Creative of Phys.org News
Ad Details ：
Headline ：Study reveals striking decline of Vermont's bumble bees
Text ：A new study examining 100 years of bumble bee records reveals that almost half of Vermont's species, which are vital pollinators, have either vanished or are in serious decline.
Top 2 Ad Creative of Phys.org News
Ad Details ：
Headline ：Ecuador Amazon tribe win first victory against oil companies
Text ：Ecuador's Waorani indigenous tribe won their first victory Friday against big oil companies in a ruling that blocks the companies' entry onto ancestral Amazonian lands for oil exploration activities.
Top 3 Ad Creative of Phys.org News
Ad Details ：
Headline ：The contrasting fortunes of the planet's greatest apes
Text ：Many eloquent commentators have waxed lyrical about their first encounter with mountain gorillas—most notably Sir David Attenborough, vice-president of Fauna & Flora International (FFI) since 1979, the same year that those iconic scenes from Life on Earth were first broadcast.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 378 | 370 | 302 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1920 x 1280 | 1024 x 681 | 2000 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | Rwanda |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Phys.org News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Phys.org News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Phys.org News, you can click the app name below to view related reports, or you can find more info in ASOTools.