Picap Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Picap’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Picap.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Picap

App Name : Picap



OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Picap Co

Publisher : GulogGratis: Køb & sælg,OLX Clasificados,appsGratis,Fotor - Photo Editor & Collage,Video Editor with Music Star,TopBuzz: Notícias,Vídeos, GIFs,开箱模拟器 for 皇室战争,SmartNews: World Breaking News

Total creative ads during the time period : 397

Duration : 741

Popularity : 68,533

2. Picap’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Picap in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Picap in the recent period. As of 2020-09-06, among the Picap‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Picap’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Picap‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Picap

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Picap. We can see some advertising trends.

Top 1 Ad Creative of Picap

Ad Details :

Headline :Picap - Mototaxi

Text :¡Estamos aquí para salvarte de apuros! Descarga Picap MOTOTAXI y llega rápido, seguro y...

Top 2 Ad Creative of Picap

Ad Details :

Headline :Usa Pibox by Picap

Text :Haz tus envíos a través de la mensajería de Picap

Top 3 Ad Creative of Picap

Ad Details :

Headline :Conoce Pipe, actualiza Picap

Text :‎¿Tienes Prisa? ¿No consigues taxi ni conductor privado? Haz clic en SOLICITAR PICAP y una de nuestras Picap motos te llevará en minutos. Es fácil, súper rápido y seguro. Una alternativa a Uber, Tappsi e Easy Taxi. CONDUCTORES: Si eres conductor te aconsejamos mantener tu celular siempre con...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 235 110 110
Popularity 917 859 859
Dimensions 400 x 224 1200 x 1200 1200 x 1200
Creative Type Video Image Image
Network Audience Network Instagram Audience Network
Related Ads 2 1 1
Countries Colombia,Venezuela,Argentina,Mexico,Chile,Peru,Paraguay,Spain,Cuba,Panama Colombia Colombia
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Picap in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Picap’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Picap, you can click the app name below to view related reports.