Pickupp Hero Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pickupp Hero's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pickupp Hero.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pickupp Hero
App Name : Pickupp Hero
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : PICK-UP
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,ArtistA Photo Editor: Cartoon Face, Photo Art Cam
Total creative ads during the time period : 209
Duration : 761
Popularity : 57,267
Check ASO Keywords of Pickupp Hero
2. Pickupp Hero’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pickupp Hero in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pickupp Hero in the recent period. As of 2021-05-26, among the Pickupp Hero‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Pickupp Hero's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.15%,
Instagram's proportion is 33.17%,
Audience Network's proportion is 16.81%,
Messenger's proportion is 14.86%,
's proportion is .
In the date of 2021-05-26, Pickupp Hero‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Pickupp Hero
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pickupp Hero. We can see some advertising trends.
Top 1 Ad Creative of Pickupp Hero
Ad Details ：
Headline ：FB Live Seafood Seller Saves 7 Hours a Day
Text ：With Pickupp's delivery services, Facebook Live Seafood Auctioneer is able to save 7 hours a day. She no longer needs to drive to make her own deliveries or rely on freelance drivers that are not always available. She has more time with her family now. Learn how. #PickuppDeliversSuccess
Top 2 Ad Creative of Pickupp Hero
Ad Details ：
Headline ：FB Live Seafood Seller Saves 7 Hours a Day
Text ：With Pickupp's delivery services, Facebook Live Seafood Auctioneer is able to save 7 hours a day. She no longer needs to drive to make her own deliveries or rely on freelance drivers that are not always available. She has more time with her family now. Learn how. #PickuppDeliversSuccess
Top 3 Ad Creative of Pickupp Hero
Ad Details ：
Headline ：FB Live Seafood Seller Saves 7 Hours a Day
Text ：With Pickupp's delivery services, Facebook Live Seafood Auctioneer is able to save 7 hours a day. She no longer needs to drive to make her own deliveries or rely on freelance drivers that are not always available. She has more time with her family now. Learn how. #PickuppDeliversSuccess
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 249 | 249 | 279 |
| Popularity | 997 | 996 | 995 |
| Dimensions | 400 x 224 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 3 | 5 |
| Countries | Australia,Canada,United Kingdom,United States | Australia,Canada,United Kingdom,United States | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pickupp Hero in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Pickupp Hero's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pickupp Hero, you can click the app name below to view related reports, or you can find more info in ASOTools.