Picnic Supermarkt Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Picnic Supermarkt’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Picnic Supermarkt.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Picnic Supermarkt

App Name : Picnic Supermarkt


Picnic Supermarkt-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Picnic BV

Publisher : Fotor - Photo Editor & Collage,OLX Clasificados,GulogGratis: Køb & sælg,appsGratis,TopBuzz: Notícias,Vídeos, GIFs,Tap Tap Music-Pop Songs,开箱模拟器 for 皇室战争,地铁跑酷 - 官方中文版

Total creative ads during the time period : 773

Duration : 1,601

Popularity : 48,852

2. Picnic Supermarkt’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Picnic Supermarkt in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Picnic Supermarkt in the recent period. As of 2020-09-07, among the Picnic Supermarkt‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 16.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 38.1%, Carousel category’s proportion is 45.24%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Picnic Supermarkt’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 55.16%,

Instagram’s proportion is 16.26%,

Messenger’s proportion is 16.23%,

Audience Network’s proportion is 12.34%,

’s proportion is .

In the date of 2020-09-07, Picnic Supermarkt‘s network with the most ads is Facebook and its proportion is 59.52%.

3. Top 3 Ad Creative Analysis of Picnic Supermarkt

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Picnic Supermarkt. We can see some advertising trends.

Top 1 Ad Creative of Picnic Supermarkt

Ad Details :

Headline :Picnic Online-Supermarkt

Text :Picnic der Online Supermarkt bringt dir den Einkauf nach Hause. Schluss mit schwerem...

Top 2 Ad Creative of Picnic Supermarkt

Ad Details :

Headline :Picnic Supermarkt

Text :Beste Lebensmittel, günstigste Preise, und immer gratis zu dir nach Hause geliefert.

Top 3 Ad Creative of Picnic Supermarkt

Ad Details :

Headline :Picnic Online-Supermarkt

Text :✔️ Alle Produkte, günstigste Preise ✔️ Immer gratis geliefert ✔️ Mindestbestellwert von...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 99 159 72
Popularity 797 680 521
Dimensions 320 x 400 278 x 417 843 x 441
Creative Type Video Video Image
Network Audience Network Audience Network Audience Network
Related Ads 1 2 1
Countries Germany,Liechtenstein,Austria Germany,Liechtenstein,Austria Liechtenstein,Germany,Austria
Language German German German

Through the above analysis, we can see that the most effective channel for Picnic Supermarkt in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Picnic Supermarkt’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Picnic Supermarkt, you can click the app name below to view related reports.