PicPay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PicPay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PicPay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PicPay
App Name : PicPay
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : PicPay Apps
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,MakeupPlus - Virtual Makeup,appsGratis,开箱模拟器 for 皇室战争
Total creative ads during the time period : 2,667
Duration : 1,760
Popularity : 365,639
Check ASO Keywords of PicPay
2. PicPay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PicPay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PicPay in the recent period. As of 2021-03-14, among the PicPay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, PicPay's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, PicPay‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of PicPay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PicPay. We can see some advertising trends.
Top 1 Ad Creative of PicPay
Ad Details ：
Headline ：PicPay - Pagamentos e Recargas
Text ：O jeito mais fácil de pagar qualquer pessoa ou estabelecimento. Utilize seu cartão de crédito para enviar dinheiro a amigos, prestadores de serviços ou estabelecimentos comerciais a sua volta. Imagine uma rede social. Imaginou? PicPay é uma rede social, só que de pagamentos, onde pessoas e ...
Top 2 Ad Creative of PicPay
Ad Details ：
Headline ：PicPay - Pagamentos e Recargas
Text ：O jeito mais fácil de pagar qualquer pessoa ou estabelecimento. Utilize seu cartão de crédito para enviar dinheiro a amigos, prestadores de serviços ou estabelecimentos comerciais a sua volta. Imagine uma rede social. Imaginou? PicPay é uma rede social, só que de pagamentos, onde pessoas e ...
Top 3 Ad Creative of PicPay
Ad Details ：
Headline ：PicPay - Pagamentos e Recargas
Text ：O jeito mais fácil de pagar qualquer pessoa ou estabelecimento. Utilize seu cartão de crédito para enviar dinheiro a amigos, prestadores de serviços ou estabelecimentos comerciais a sua volta. Imagine uma rede social. Imaginou? PicPay é uma rede social, só que de pagamentos, onde pessoas e ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 304 | 304 | 304 |
| Popularity | 980 | 980 | 980 |
| Dimensions | 1200 x 630 | 1200 x 630 | 1200 x 630 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for PicPay in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free PicPay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PicPay, you can click the app name below to view related reports, or you can find more info in ASOTools.