PicPay Empresas Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PicPay Empresas’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PicPay Empresas.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PicPay Empresas

App Name : PicPay Empresas


PicPay Empresas-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : PicPay Apps

Publisher : Drift Mania Championship,超级攻略 for 现代战争5 眩晕风暴,Pixel Block Gun 3D,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Audio Music Plan Player Lite HD - Media Plus,Monster Truck Parking Game Real Car Racing Games,Guide for Street Fighter V - Frame Data, Move Punisher, and More!

Total creative ads during the time period : 1,930

Duration : 152

Popularity : 126,969

2. PicPay Empresas’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PicPay Empresas in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PicPay Empresas in the recent period. As of 2020-09-07, among the PicPay Empresas‘s ad creative, the Html category’s proportion is 57.89%, Video category’s proportion is 21.05%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 15.79%, Carousel category’s proportion is 5.26%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PicPay Empresas’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 99.97%,

Facebook’s proportion is 0.03%,

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In the date of 2020-09-07, PicPay Empresas‘s network with the most ads is Google Ads(Admob) and its proportion is 94.74%.

3. Top 3 Ad Creative Analysis of PicPay Empresas

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PicPay Empresas. We can see some advertising trends.

Top 1 Ad Creative of PicPay Empresas

Ad Details :

Headline :Receba pagamentos com o PicPay

Text :Receba sem taxa pelo celular.

Top 2 Ad Creative of PicPay Empresas

Ad Details :

Headline :PicPay Empresas

Text :Receba com taxa 0%

Top 3 Ad Creative of PicPay Empresas

Ad Details :

Headline :PicPay Empresas

Text :Com o PicPay Empresas você recebe com taxa 0% por 60 dias.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 79 59 58
Popularity 409 379 294
Dimensions 288 x 512 640 x 360 960 x 960
Creative Type Image Video Image
Network Google Ads(Admob) Google Ads(Admob) Facebook
Related Ads 5 1 1
Countries Brazil,Angola,Portugal Angola,Portugal,Brazil Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for PicPay Empresas in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free PicPay Empresas’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PicPay Empresas, you can click the app name below to view related reports.