PicPay Empresas Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PicPay Empresas's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PicPay Empresas.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PicPay Empresas
App Name : PicPay Empresas
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : PicPay
Publisher : Instagram,Facebook,Patterns Wallpaper,সূরা আর রহমানAr Rahman Bangla,Word Game Collection(Free),Paris Travel - Pangea Guides,Blessings Devotional- Daily
Total creative ads during the time period : 755
Duration : 1,414
Popularity : 221,765
Check ASO Keywords of PicPay Empresas
2. PicPay Empresas’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PicPay Empresas in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PicPay Empresas in the recent period. As of 2021-03-12, among the PicPay Empresas‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, PicPay Empresas's the proportion of networks impressions are placed like this:
Audience Network's proportion is 30.0%,
Instagram's proportion is 30.0%,
Messenger's proportion is 30.0%,
Facebook's proportion is 10.0%,
's proportion is .
In the date of 2021-03-12, PicPay Empresas‘s network with the most ads is Audience Network and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of PicPay Empresas
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PicPay Empresas. We can see some advertising trends.
Top 1 Ad Creative of PicPay Empresas
Ad Details ：
Headline ：Sem taxa e sem adesão
Text ：Termine o seu cadastro no PicPay Empresas e receba sem taxa e sem adesão.
Top 2 Ad Creative of PicPay Empresas
Ad Details ：
Headline ：PicPay Empresas
Text ：Com o PicPay Empresas você começa a receber sem taxa e sem adesão. Termine seu cadastro e comece a vender.
Top 3 Ad Creative of PicPay Empresas
Ad Details ：
Headline ：Termine o seu cadastro
Text ：Termine o seu cadastro no PicPay Empresas e receba sem taxa e sem adesão.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 131 | 131 | 131 |
| Popularity | 912 | 912 | 912 |
| Dimensions | 1080 x 1080 | 400 x 224 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil,Portugal,Angola | Angola,Brazil,Portugal | Portugal,Angola,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for PicPay Empresas in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free PicPay Empresas's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PicPay Empresas, you can click the app name below to view related reports, or you can find more info in ASOTools.