PictMee Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PictMee's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PictMee.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PictMee
App Name : PictMee
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : Alexandre Derville
Publisher : Instagram,Facebook
Total creative ads during the time period : 302
Duration : 522
Popularity : 18,791
Check ASO Keywords of PictMee
2. PictMee’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PictMee in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PictMee in the recent period. As of 2021-05-23, among the PictMee‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, PictMee's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, PictMee‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of PictMee
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PictMee. We can see some advertising trends.
Top 1 Ad Creative of PictMee
Ad Details ：
Headline ：PictMee - App
Text ：Tu veux connaitre ta meilleure photo avant de poster ? Télécharge PictMee et la communauté votera rapidement pour la plus belle !
Top 2 Ad Creative of PictMee
Ad Details ：
Headline ：PictMee - App
Text ：Tu veux connaitre ta meilleure photo avant de poster ? Télécharge PictMee et la communauté votera rapidement pour la plus belle !
Top 3 Ad Creative of PictMee
Ad Details ：
Headline ：PictMee - App
Text ：Tu veux connaitre ta meilleure photo avant de poster ? Télécharge PictMee et la communauté votera rapidement pour la plus belle !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 26 | 25 |
| Popularity | 86 | 86 | 84 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Switzerland,Monaco,Luxembourg,Central African,Belgium,Congo,France | Switzerland,Monaco,Luxembourg,Central African,Belgium,Congo,France | Belgium,Luxembourg,Monaco,Switzerland,France,Congo,Central African |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for PictMee in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free PictMee's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PictMee, you can click the app name below to view related reports, or you can find more info in ASOTools.