PicTrax Competitive Intelligence|Ad Analysis by SocialPeta

PicTrax Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PicTrax's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PicTrax.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PicTrax

App Name : PicTrax



OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Pictrax Pty Ltd

Publisher : Instagram

Total creative ads during the time period : 4

Duration : 27

Popularity : 519

Check ASO Keywords of PicTrax

2. PicTrax’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PicTrax in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PicTrax in the recent period. As of 2020-09-14, among the PicTrax‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-14, PicTrax's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2020-09-14, PicTrax‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of PicTrax

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PicTrax. We can see some advertising trends.

Top 1 Ad Creative of PicTrax

Ad Details :

Headline :Promote regional destinations

Text :Share your travel discoveries to a global shared map. See where others have been, collect destinations for future travel or get instant directions on this free travel photo journal app...

Top 2 Ad Creative of PicTrax

Ad Details :

Headline :Promote regional destinations

Text :Upload pics of your fav regional destinations

Top 3 Ad Creative of PicTrax

Ad Details :

Headline :Promote regional destinations

Text :Upload pics of your fav regional destinations

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 26 26 26
Popularity 130 130 130
Dimensions 1024 x 683 1024 x 683 1024 x 683
Creative Type Image Image Image
Network Facebook Instagram Messenger
Related Ads 1 1 1
Countries Ireland,United States,United Kingdom,Canada,Australia Australia,United States,United Kingdom,Ireland,Canada Australia,United States,United Kingdom,Ireland,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for PicTrax in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free PicTrax's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PicTrax, you can click the app name below to view related reports, or you can find more info in ASOTools.