Pipt Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pipt's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pipt.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pipt
App Name : Pipt
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Apater UK Ltd
Publisher : Facebook,Instagram,Halloween Emoji Stickers - Face Photo Makeup Games,FaceGoo Lite,Bread Kittens,气压计 - 气压测量仪,Belajar Membaca AlQuran
Total creative ads during the time period : 231
Duration : 38
Popularity : 32,552
Check ASO Keywords of Pipt
2. Pipt’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pipt in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pipt in the recent period. As of 2021-03-16, among the Pipt‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Pipt's the proportion of networks impressions are placed like this:
Instagram's proportion is 43.5%,
Facebook's proportion is 32.53%,
Audience Network's proportion is 11.98%,
Messenger's proportion is 11.98%,
's proportion is .
In the date of 2021-03-16, Pipt‘s network with the most ads is Instagram and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of Pipt
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pipt. We can see some advertising trends.
Top 1 Ad Creative of Pipt
Ad Details ：
Headline ：Less clickbait and more curation.
Text ：Get unique access to the minds of the world’s leading talents, from great thinkers, innovators, influencers to trendsetters.
Top 2 Ad Creative of Pipt
Ad Details ：
Headline ：Less clickbait and more curation.
Text ：Get unique access to the minds of the world’s leading talents, from great thinkers, innovators, influencers to trendsetters.
Top 3 Ad Creative of Pipt
Ad Details ：
Headline ：Social media, without the hate.
Text ：Pipt grants you unique access to the minds of the world’s leading talents, from great thinkers, innovators, influencers to trendsetters.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 36 | 36 | 36 |
| Popularity | 189 | 189 | 189 |
| Dimensions | 340 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Nigeria,United Kingdom,Italy,Australia,Hong Kong,United States,New Zealand,India,United Arab Emirates | Hong Kong,India,Nigeria,United Arab Emirates,Australia,Canada,Italy,United Kingdom,New Zealand,United States | Australia,Italy,United States,New Zealand,United Kingdom,United Arab Emirates,Canada,India,Nigeria,Hong Kong |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pipt in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Pipt's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pipt, you can click the app name below to view related reports, or you can find more info in ASOTools.