Planet Fitness Workouts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Planet Fitness Workouts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Planet Fitness Workouts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Planet Fitness Workouts
App Name : Planet Fitness Workouts
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Planet Fitness
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,OLX Classifieds,Area, Perimeter, Circumference,My Talking Tom
Total creative ads during the time period : 1,493
Duration : 551
Popularity : 134,213
Check ASO Keywords of Planet Fitness Workouts
2. Planet Fitness Workouts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Planet Fitness Workouts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Planet Fitness Workouts in the recent period. As of 2021-03-15, among the Planet Fitness Workouts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 74.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Planet Fitness Workouts's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.38%,
Audience Network's proportion is 36.87%,
Messenger's proportion is 18.07%,
Instagram's proportion is 7.65%,
Google Ads(Admob)'s proportion is 0.03%.
In the date of 2021-03-15, Planet Fitness Workouts‘s network with the most ads is Facebook and its proportion is 32.86%.
3. Top 3 Ad Creative Analysis of Planet Fitness Workouts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Planet Fitness Workouts. We can see some advertising trends.
Top 1 Ad Creative of Planet Fitness Workouts
Ad Details ：
Headline ：Gym Confidently 💪
Text ：Join Planet Fitness for just $10 a month & get access to a clean, spotless & spacious gym! Whenever you're ready, you can gym confidently with touchless check-in, cleaning stations & more.
Top 2 Ad Creative of Planet Fitness Workouts
Ad Details ：
Headline ：$10 Monthly Memberships!
Text ：Planet Fitness memberships are just $10 a month! Get access to a clean, spotless & spacious gym with touchless check-in, cleaning stations & more.
Top 3 Ad Creative of Planet Fitness Workouts
Ad Details ：
Headline ：$10 Monthly Memberships!
Text ：Planet Fitness memberships are just $10 a month! Get access to a clean, spotless & spacious gym with touchless check-in, cleaning stations & more.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 132 | 132 | 132 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 600 x 400 | 600 x 400 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 101 | 64 | 65 |
| Countries | Canada,United States,Australia,United Kingdom | Australia,Canada,United States,United Kingdom | Canada,United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Planet Fitness Workouts in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Planet Fitness Workouts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Planet Fitness Workouts, you can click the app name below to view related reports, or you can find more info in ASOTools.