Playtomic Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Playtomic's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Playtomic.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Playtomic
App Name : Playtomic
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Playtomic S.L.
Publisher : Treehouse Table,USA Weather forecast,Text on pictures - Write words & text art on photo,TalkU Free Calls +Free Texting +International Call,Talkray - Free Calls Texts,Vegan Recipes - Free Vegan Food Cookbook,Universal Email App,True Mobile Caller ID Locator & Call Blocker,Instagram
Total creative ads during the time period : 240
Duration : 1,209
Popularity : 9,669
Check ASO Keywords of Playtomic
2. Playtomic’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Playtomic in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Playtomic in the recent period. As of 2021-04-30, among the Playtomic‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-30, Playtomic's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-04-30, Playtomic‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Playtomic
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Playtomic. We can see some advertising trends.
Top 1 Ad Creative of Playtomic
Ad Details ：
Headline ：Boka utebana på TPC
Text ：Underbart väder ☀ och dags för Padel under solen
Nu är utebanorna bokningsbara 🎾
Bokning via länken
Top 2 Ad Creative of Playtomic
Ad Details ：
Headline ：Boka utebana på TPC
Text ：Underbart väder ☀ och dags för Padel under solen
Nu är utebanorna bokningsbara 🎾
Bokning via länken
Top 3 Ad Creative of Playtomic
Ad Details ：
Headline ：Home - Padelclub.fi
Text ：Uusi vuosi ja uusi laji? Padel Club Finlandilla padel on frendikästä! Tervetuloa pelaamaan meidän klubeille Espoon Kiloon tai Suomenojalle tai Vantaan Porttipuistoon!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 103 | 103 | 53 |
| Popularity | 787 | 786 | 295 |
| Dimensions | 1200 x 628 | 1200 x 628 | 600 x 480 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Sweden | Sweden | Finland |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Playtomic in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Playtomic's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Playtomic, you can click the app name below to view related reports, or you can find more info in ASOTools.