Plenty of Fish Dating Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Plenty of Fish Dating's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Plenty of Fish Dating.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Plenty of Fish Dating
App Name : Plenty of Fish Dating
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : PlentyOfFish
Publisher : PhotoGrid Video Collage maker,Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,Drift Mania Championship
Total creative ads during the time period : 1,449
Duration : 2,297
Popularity : 141,512
Check ASO Keywords of Plenty of Fish Dating
2. Plenty of Fish Dating’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Plenty of Fish Dating in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Plenty of Fish Dating in the recent period. As of 2021-03-16, among the Plenty of Fish Dating‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Plenty of Fish Dating's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.58%,
Audience Network's proportion is 32.74%,
Facebook's proportion is 30.68%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Plenty of Fish Dating‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Plenty of Fish Dating
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Plenty of Fish Dating. We can see some advertising trends.
Top 1 Ad Creative of Plenty of Fish Dating
Ad Details ：
Headline ：Meet singles near you! 👉👉
Text ：Local singles are just waiting for your message ;)
Sign up for FREE!!
Top 2 Ad Creative of Plenty of Fish Dating
Ad Details ：
Headline ：Meet someone new today! 👉👉👉
Text ：A conversation is where it all starts. Messaging is 100% FREE! Singles have more conversations on Plenty of Fish than any other dating app. With us, you’re 2.7x more likely to enter a conversation in your first 24 hours! Join now, and we’ll get you talking to someone before you know it. We al...
Top 3 Ad Creative of Plenty of Fish Dating
Ad Details ：
Headline ：Unlock your match!
Text ：Tired of Games?
Meet someone new today for FREE!
No other site has led to more relationships than PlentyOfFish!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 312 | 295 | 317 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | United States,Georgia,Mexico,Spain,United Kingdom,Australia | Mexico,United States,United Kingdom,Spain,Australia | United States,Mexico,Spain,United Kingdom,Australia |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for Plenty of Fish Dating in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Plenty of Fish Dating's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Plenty of Fish Dating, you can click the app name below to view related reports, or you can find more info in ASOTools.