Plex Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Plex’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Plex.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Plex

App Name : Plex



OS : iOS

Network : Facebook,Audience Network,Twitter

Developer : Plex Inc.

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,POTO - Photo Frames & Collage,OLX Clasificados,拼立得 - 美圖拼圖相機,Video Editor with Music Star,开箱模拟器 for 皇室战争,MySQL QueryDB Client,SmartNews: World Breaking News

Total creative ads during the time period : 43

Duration : 206

Popularity : 2,848

2. Plex’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Plex in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Plex in the recent period. As of 2020-08-25, among the Plex‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-25, Plex’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-25, Plex‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Plex

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Plex. We can see some advertising trends.

Top 1 Ad Creative of Plex

Ad Details :

Headline :FREE! One app for all your music, TV, Movies, podcasts & more

Text :‎Watch your favorite stars in some of their greatest roles on us! Plex gives you access to thousands of movies and shows—including documentaries, Bollywood musicals and more. No special equipment, subscription or special tech skills needed (popcorn and snacks highly recommended.) Simply sign-in ...

Top 2 Ad Creative of Plex

Ad Details :

Headline :Plex: Movies, TV, Music + more

Text :

Top 3 Ad Creative of Plex

Ad Details :

Headline :

Text :How to play your personal music collection on Google Home and Chromecast: "Plex’s iOS, Android, and desktop web apps all support casting, so you can use them to send music to your Google Home speakers or Chromecast devices."

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 1 1
Popularity 59 51 51
Dimensions 2048 x 1071 1707 x 960 1200 x 628
Creative Type Image Image Image
Network Facebook Audience Network Twitter
Related Ads 1 1 1
Countries United States United Kingdom,United States,Canada,Australia United States,Canada,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Plex in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Plex’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Plex, you can click the app name below to view related reports.