Plum Food Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Plum Food's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Plum Food.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Plum Food
App Name : Plum Food
Logo：
OS : iOS
Network : Facebook,Audience Network
Developer : Yes Plum Limited
Publisher : PhotoGrid Video Collage maker
Total creative ads during the time period : 11
Duration : 800
Popularity : 1,998
Check ASO Keywords of Plum Food
2. Plum Food’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Plum Food in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Plum Food in the recent period. As of 2020-12-07, among the Plum Food‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-07, Plum Food's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-07, Plum Food‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Plum Food
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Plum Food. We can see some advertising trends.
Top 1 Ad Creative of Plum Food
Ad Details ：
Headline ：
Text ：
Top 2 Ad Creative of Plum Food
Ad Details ：
Headline ：
Text ：
Top 3 Ad Creative of Plum Food
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 0 | 0 | 0 |
| Popularity | |||
| Dimensions | |||
| Creative Type | |||
| Network | |||
| Related Ads | 0 | 0 | 0 |
| Countries | |||
| Language |
Through the above analysis, we can see that the most effective channel for Plum Food in recent advertising is , and the main creative type is .
In conclusion: The above is a free Plum Food's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Plum Food, you can click the app name below to view related reports, or you can find more info in ASOTools.