HomePass by Plume® Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HomePass by Plume®'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HomePass by Plume®.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HomePass by Plume®
App Name : HomePass by Plume®
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Plume Design, Inc.
Publisher : Instagram,Facebook,Ski Tracker,Educational Hangman in English,Photo collage, Photo frame,Find Japanese Penpal Shimagurashi Message Bottle
Total creative ads during the time period : 161
Duration : 746
Popularity : 13,536
Check ASO Keywords of HomePass by Plume®
2. HomePass by Plume®’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HomePass by Plume® in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HomePass by Plume® in the recent period. As of 2021-04-26, among the HomePass by Plume®‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-26, HomePass by Plume®'s the proportion of networks impressions are placed like this:
Facebook's proportion is 31.81%,
Instagram's proportion is 24.44%,
Messenger's proportion is 24.44%,
Audience Network's proportion is 19.3%,
's proportion is .
In the date of 2021-04-26, HomePass by Plume®‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of HomePass by Plume®
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HomePass by Plume®. We can see some advertising trends.
Top 1 Ad Creative of HomePass by Plume®
Ad Details ：
Headline ：Motion detection through WiFi.
Text ："I want cameras in my bathroom," said no one ever.
Top 2 Ad Creative of HomePass by Plume®
Ad Details ：
Headline ：Plume
Text ：Motion detection just through WiFi. Cookies sold separately🍪
Top 3 Ad Creative of HomePass by Plume®
Ad Details ：
Headline ：Free Installation. Line Rental Included. Installation 5 To 10 Days After Order. A Different Kind Of Broadband. Full-Fibre, Ultrafast, Future-Proof.
Text ：Get Movies Faster Than Ever Before. Find Out More.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 254 | 130 | 68 |
| Popularity | 666 | 493 | 458 |
| Dimensions | 400 x 224 | 640 x 360 | 751 x 816 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 5 | 2 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | United States,Australia,United Kingdom,Canada | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HomePass by Plume® in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free HomePass by Plume®'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HomePass by Plume®, you can click the app name below to view related reports, or you can find more info in ASOTools.