Plume WiFi Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Plume WiFi’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Plume WiFi.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Plume WiFi

App Name : Plume WiFi


Plume WiFi-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Plume Design, Inc.

Publisher : Ski Tracker,Educational Hangman in English,Find Japanese Penpal Shimagurashi Message Bottle

Total creative ads during the time period : 53

Duration : 515

Popularity : 3,946

2. Plume WiFi’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Plume WiFi in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Plume WiFi in the recent period. As of 2020-09-07, among the Plume WiFi‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Plume WiFi’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 71.25%,

Instagram’s proportion is 25.85%,

Google Ads(Admob)’s proportion is 2.89%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Plume WiFi‘s network with the most ads is Instagram and its proportion is 62.5%.

3. Top 3 Ad Creative Analysis of Plume WiFi

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Plume WiFi. We can see some advertising trends.

Top 1 Ad Creative of Plume WiFi

Ad Details :

Headline :Plume

Text :Motion detection just through WiFi. Cookies sold separately🍪

Top 2 Ad Creative of Plume WiFi

Ad Details :

Headline :Get started with Plume for only $49

Text :You deserve better Wi-Fi. That’s why for a limited time, we’re offering Plume membership and one SuperPodTM for just $49.

Top 3 Ad Creative of Plume WiFi

Ad Details :

Headline :Free Installation. Line Rental Included. Installation 5 To 10 Days After Order. A Different Kind Of Broadband. Full-Fibre, Ultrafast, Future-Proof.

Text :Changing the Way We Use the Internet Fibre Optic Broadband isn't just about superfast speeds.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 130 101 54
Popularity 493 334 324
Dimensions 640 x 360 1200 x 630 751 x 816
Creative Type Video Image Image
Network Instagram Facebook Facebook
Related Ads 2 2 1
Countries United States,Australia,United Kingdom,Canada United States United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Plume WiFi in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Plume WiFi’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Plume WiFi, you can click the app name below to view related reports.