PlusLife Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PlusLife's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PlusLife.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PlusLife
App Name : PlusLife
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : PlusLife Secretariat
Publisher : Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,SHAREit - Transfer & Share,USA Weather forecast,Talkray - Free Calls Texts,Square Fit Size -Photo Editor &Photo Collage Maker,TalkU Free Calls +Free Texting +International Call,Palco MP3,Text Free: WiFi Calling App
Total creative ads during the time period : 149
Duration : 986
Popularity : 19,860
Check ASO Keywords of PlusLife
2. PlusLife’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PlusLife in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PlusLife in the recent period. As of 2021-01-05, among the PlusLife‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-05, PlusLife's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-01-05, PlusLife‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of PlusLife
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PlusLife. We can see some advertising trends.
Top 1 Ad Creative of PlusLife
Ad Details ：
Headline ：PlusLife
Text ：話題のアプリが大胆リニューアル♡ 大人の為の♡友達募集アプリに！ メディアに紹介され 20代女子に人気上昇中！
Top 2 Ad Creative of PlusLife
Ad Details ：
Headline ：PlusLife
Text ：積極的で大胆な子が多い穴場のアプリ♪ チャットで画像やID交換できちゃう！ 可愛いくて♡な子は好きですか？
Top 3 Ad Creative of PlusLife
Ad Details ：
Headline ：あなたの生活にPlus♡
Text ：【オンライン☆☆早くしよ～】
かまちょでヒマな女子激増中！？
匿名登録で即遊びまくれるアプリ登場♪♪
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 262 | 280 | 101 |
| Popularity | 964 | 919 | 797 |
| Dimensions | 796 x 416 | 796 x 416 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 2 | 3 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for PlusLife in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free PlusLife's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PlusLife, you can click the app name below to view related reports, or you can find more info in ASOTools.