Pluto Camera Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pluto Camera's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pluto Camera.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pluto Camera
App Name : Pluto Camera
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : HONG KONG BAICHENG INNOVATION TECHNOLOGY CO., LIMITED
Publisher : Instagram,Facebook,Catch The Ruler,Ameba,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 134
Duration : 431
Popularity : 13,631
Check ASO Keywords of Pluto Camera
2. Pluto Camera’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pluto Camera in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pluto Camera in the recent period. As of 2021-05-22, among the Pluto Camera‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-22, Pluto Camera's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-22, Pluto Camera‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pluto Camera
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pluto Camera. We can see some advertising trends.
Top 1 Ad Creative of Pluto Camera
Ad Details ：
Headline ：App Controlled 24 Modes Versatile Camera Trigger
Text ：🌞Capture the Exciting Moment with
Pluto Smart Camera Trigger at $119 Only.
⭐24 Modes, 20Hr Battery Life Time, 1.5 Hr Recharge Time
🌈Remote, Time lapse, HDR, Lightning, SounAd Detect, Droplet, Infrared, Smile Sensor.
👍Compatible with mainstream camera brands
Top 2 Ad Creative of Pluto Camera
Ad Details ：
Headline ：App Controlled 24 Modes Versatile Camera Trigger
Text ：🌞Capture the Exciting Moment with
Pluto Smart Camera Trigger at $119 Only.
⭐24 Modes, 20Hr Battery Life Time, 1.5 Hr Recharge Time
🌈Remote, Time lapse, HDR, Lightning, SounAd Detect, Droplet, Infrared, Smile Sensor.
👍Compatible with mainstream camera brands
Top 3 Ad Creative of Pluto Camera
Ad Details ：
Headline ：App Controlled 24 Modes Versatile Camera Trigger
Text ：🌞Capture the Exciting Moment with
Pluto Smart Camera Trigger at $119 Only.
⭐24 Modes, 20Hr Battery Life Time, 1.5 Hr Recharge Time
🌈Remote, Time lapse, HDR, Lightning, SounAd Detect, Droplet, Infrared, Smile Sensor.
👍Compatible with mainstream camera brands
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 186 | 186 | 186 |
| Popularity | 973 | 973 | 972 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pluto Camera in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Pluto Camera's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pluto Camera, you can click the app name below to view related reports, or you can find more info in ASOTools.