Pocketbook Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pocketbook's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pocketbook.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pocketbook

App Name : Pocketbook



OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Pocketbook

Publisher : TopBuzz: Notícias,Vídeos, GIFs,SWAG BOY

Total creative ads during the time period : 15

Duration : 1,189

Popularity : 3,309

Check ASO Keywords of Pocketbook

2. Pocketbook’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pocketbook in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pocketbook in the recent period. As of 2020-12-08, among the Pocketbook‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-08, Pocketbook's the proportion of networks impressions are placed like this:

Facebook's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-12-08, Pocketbook‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Pocketbook

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pocketbook. We can see some advertising trends.

Top 1 Ad Creative of Pocketbook

Ad Details :

Headline :Get the app 500,000 Aussies love

Text :Make 2019 count, start saving money now 🤑 The best free budgeting app in Australia.

Top 2 Ad Creative of Pocketbook

Ad Details :

Headline :The best free budgeting app in Australia.

Text :Broke after Christmas? Get on top of your money with Pocketbook

Top 3 Ad Creative of Pocketbook

Ad Details :

Headline :Become a money Guru💰

Text :Become a money guru with Pocketbook 💰Stay on top of your personal finances with ease using Pocketbook 🤴

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 692 694 694
Popularity 999 999 999
Dimensions 1080 x 1080
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 2 1
Countries Australia Australia Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Pocketbook in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Pocketbook's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pocketbook, you can click the app name below to view related reports, or you can find more info in ASOTools.