PocketRx Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PocketRx's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PocketRx.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PocketRx
App Name : PocketRx
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Digital Pharmacist
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Avira Antivirus 2020 - Virus Cleaner & VPN,Video Locker - Hide Videos,Pharma Tube
Total creative ads during the time period : 2,818
Duration : 1,042
Popularity : 487,715
Check ASO Keywords of PocketRx
2. PocketRx’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PocketRx in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PocketRx in the recent period. As of 2021-03-15, among the PocketRx‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.5%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PocketRx's the proportion of networks impressions are placed like this:
Facebook's proportion is 41.75%,
Instagram's proportion is 41.29%,
Audience Network's proportion is 8.48%,
Messenger's proportion is 8.48%,
's proportion is .
In the date of 2021-03-15, PocketRx‘s network with the most ads is Facebook and its proportion is 43.75%.
3. Top 3 Ad Creative Analysis of PocketRx
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PocketRx. We can see some advertising trends.
Top 1 Ad Creative of PocketRx
Ad Details ：
Headline ：Flu Shots
Top 2 Ad Creative of PocketRx
Ad Details ：
Headline ：Liberty Hill Pharmacy & Compounding Center
Text ：Liberty Hill Pharmacy & Compounding is a local pharmacy in Liberty Hill here to serve all of you and your family’s health needs
Top 3 Ad Creative of PocketRx
Ad Details ：
Headline ：Long Island Apothecary
Text ：Long Island Apothecary is bringing a new way to fill your prescriptions. Service, lowest price and old fashioned service with the technology of today. Our goal is to give our customers their prescriptions stress free for the lowest possible cost and free
Basic Info of Top 3 Ad Creative
|Dimensions||1000 x 667||1200 x 628||640 x 427|
|Countries||United States||Canada,United States,United Kingdom,Australia||United States|
Through the above analysis, we can see that the most effective channel for PocketRx in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PocketRx's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PocketRx, you can click the app name below to view related reports, or you can find more info in ASOTools.