Pockit Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pockit's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pockit.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pockit
App Name : Pockit
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Pockit
Publisher : Instagram,Facebook,Block Puzzle Jewel Legend,GulogGratis,VivaVideo - Video Maker&Editor,出租车出租车司机3D模拟器 - 一个疯狂而有趣的汽车驾驶和停车挑战赛,SmartNews: Local Breaking News
Total creative ads during the time period : 56
Duration : 842
Popularity : 19,223
Check ASO Keywords of Pockit
2. Pockit’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pockit in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pockit in the recent period. As of 2021-03-16, among the Pockit‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Pockit's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.19%,
Audience Network's proportion is 25.17%,
Instagram's proportion is 24.82%,
Messenger's proportion is 24.82%,
's proportion is .
In the date of 2021-03-16, Pockit‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pockit
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pockit. We can see some advertising trends.
Top 1 Ad Creative of Pockit
Ad Details ：
Headline ：Your money, made simple
Text ：Get a current account that’s just better, 24/7 on your phone - Sign up in 3 minutes in the app, no appointment - Instant UK account number and sort code - Pay and get paid in seconds from your phone - Pay in Cash at 28,000 places, get Cash at any ATM - Real-time notifications mean no surprises - Real time account balance, no ‘pending’ charges - Helpful tools to keep your budget on track - Block your card, check your PIN in the app, no calling - Save and get a better credit score with Pockit-Loqbox
Top 2 Ad Creative of Pockit
Ad Details ：
Headline ：Your money, made simple
Text ：Get a current account that’s just better, 24/7 on your phone - Sign up in 3 minutes in the app, no appointment - Instant UK account number and sort code - Pay and get paid in seconds from your phone - Pay in Cash at 28,000 places, get Cash at any ATM - Real-time notifications mean no surprises - Real time account balance, no ‘pending’ charges - Helpful tools to keep your budget on track - Block your card, check your PIN in the app, no calling - Save and get a better credit score with Pockit-Loqbox
Top 3 Ad Creative of Pockit
Ad Details ：
Headline ：Your money made simple
Text ：A better current account in 3 minutes. No credit check - Your contactless Pockit card arrives in 2 days.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 274 | 274 | 474 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 480 | 600 x 480 | 600 x 479 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 2 |
| Countries | United Kingdom | United Kingdom | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pockit in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Pockit's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pockit, you can click the app name below to view related reports, or you can find more info in ASOTools.