PodMe Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PodMe’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PodMe.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PodMe

App Name : PodMe

Logo

PodMe-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : PodMe

Publisher : YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 33

Duration : 403

Popularity : 2,750

2. PodMe’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PodMe in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PodMe in the recent period. As of 2020-09-06, among the PodMe‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, PodMe’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.0%,

Audience Network’s proportion is 25.0%,

Instagram’s proportion is 25.0%,

Messenger’s proportion is 25.0%,

’s proportion is .

In the date of 2020-09-06, PodMe‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of PodMe

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PodMe. We can see some advertising trends.

Top 1 Ad Creative of PodMe

Ad Details :

Headline :Lyssna på Rättegångspodden!

Text :

Top 2 Ad Creative of PodMe

Ad Details :

Headline :Lyssna på Mordet på Marina

Text :

Top 3 Ad Creative of PodMe

Ad Details :

Headline :Lyssna på Mordpodden!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 44 29 28
Popularity 226 139 135
Dimensions 426 x 426 400 x 400 426 x 426
Creative Type Video Video Video
Network Audience Network Facebook Audience Network
Related Ads 1 1 1
Countries Sweden Sweden Sweden
Language NA NA NA

Through the above analysis, we can see that the most effective channel for PodMe in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free PodMe’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PodMe, you can click the app name below to view related reports.