PodMe Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PodMe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PodMe.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PodMe

App Name : PodMe



OS : Android

Network : Facebook,Instagram,Messenger

Developer : PodMe AB

Publisher : Instagram,Facebook,Liderazgo Cristiano,Soundbox Radio Online,FM Radio Speaker - Station.

Total creative ads during the time period : 91

Duration : 378

Popularity : 12,698

Check ASO Keywords of PodMe

2. PodMe’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PodMe in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PodMe in the recent period. As of 2021-03-16, among the PodMe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, PodMe's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-16, PodMe‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PodMe

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PodMe. We can see some advertising trends.

Top 1 Ad Creative of PodMe

Ad Details :

Headline :True Crime-Podcaster

Text :Hos PodMe finner du et stort utvalg av alle dine favorittpodcaster innen True Crime! Lytt gratis i 30 dager.

Top 2 Ad Creative of PodMe

Ad Details :

Headline :True Crime-Podcaster

Text :Hos PodMe finner du et stort utvalg av alle dine favorittpodcaster innen True Crime! Lytt gratis i 30 dager.

Top 3 Ad Creative of PodMe

Ad Details :

Headline :True Crime-Podcaster

Text :Hør på alle dine favorittpodcaster hos PodMe idag! De første 30 dagene er gratis.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 168 168 168
Popularity 849 844 843
Dimensions 426 x 286 426 x 286 426 x 286
Creative Type Video Video Video
Network Messenger Instagram Audience Network
Related Ads 3 3 3
Countries Norway Norway Norway
Language Norwegian Norwegian NA

Through the above analysis, we can see that the most effective channel for PodMe in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free PodMe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PodMe, you can click the app name below to view related reports, or you can find more info in ASOTools.