Podushka Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Podushka's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Podushka.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Podushka
App Name : Podushka
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Podushka.ua
Publisher : Instagram,Facebook,Hush Little Baby - Fun Activities and Sing Along,DrumPad,Indian Bride New Stylist Wedding Fashion Makeover,Play & Learn Animal Flashcards,Foot Spa - Fun games
Total creative ads during the time period : 212
Duration : 490
Popularity : 55,051
Check ASO Keywords of Podushka
2. Podushka’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Podushka in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Podushka in the recent period. As of 2021-03-10, among the Podushka‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Podushka's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.91%,
Audience Network's proportion is 25.53%,
Instagram's proportion is 24.48%,
Facebook's proportion is 24.08%,
's proportion is .
In the date of 2021-03-10, Podushka‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Podushka
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Podushka. We can see some advertising trends.
Top 1 Ad Creative of Podushka
Ad Details ：
Headline ：Одеяло антиаллергенное Астра Billerbeck белое стандартное, 200х220 см вес 1800 г
Text ：Podushka.ua — магазин уютных покупок😍
Акции, скидки, распродажи до 50%! 🥰
Покупайте в интернет-магазине Podushka.ua!
Top 2 Ad Creative of Podushka
Ad Details ：
Headline ：Одеяло антиаллергенное Астра Billerbeck белое стандартное, 140х205 см вес 1300 г
Text ：Podushka.ua — магазин уютных покупок😍
Акции, скидки, распродажи до 50%! 🥰
Покупайте в интернет-магазине Podushka.ua!
Top 3 Ad Creative of Podushka
Ad Details ：
Headline ：Одеяло антиаллергенное Астра Billerbeck белое стандартное, 200х220 см вес 1800 г
Text ：Podushka.ua — магазин уютных покупок😍
Акции, скидки, распродажи до 50%! 🥰
Покупайте в интернет-магазине Podushka.ua!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 107 | 107 | 107 |
| Popularity | 738 | 737 | 736 |
| Dimensions | 502 x 600 | 502 x 600 | 502 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 7 | 7 | 7 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Podushka in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Podushka's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Podushka, you can click the app name below to view related reports, or you can find more info in ASOTools.