Policygenius Wills & Insurance Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Policygenius Wills & Insurance’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Policygenius Wills & Insurance.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Policygenius Wills & Insurance

App Name : Policygenius Wills & Insurance


Policygenius Wills & Insurance-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Policygenius Inc.

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Total creative ads during the time period : 57

Duration : 27

Popularity : 3,669

2. Policygenius Wills & Insurance’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Policygenius Wills & Insurance in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Policygenius Wills & Insurance in the recent period. As of 2020-09-07, among the Policygenius Wills & Insurance‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Policygenius Wills & Insurance’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Policygenius Wills & Insurance‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Policygenius Wills & Insurance

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Policygenius Wills & Insurance. We can see some advertising trends.

Top 1 Ad Creative of Policygenius Wills & Insurance

Ad Details :

Headline :Create your will today

Text :We built a better will. Start now for just $120.

Top 2 Ad Creative of Policygenius Wills & Insurance

Ad Details :

Headline :Create your will today

Text :

Top 3 Ad Creative of Policygenius Wills & Insurance

Ad Details :

Headline :Create your will today

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 24 17 17
Popularity 119 92 92
Dimensions 320 x 400 320 x 400 320 x 400
Creative Type Video Video Video
Network Facebook Instagram Messenger
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Policygenius Wills & Insurance in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Policygenius Wills & Insurance’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Policygenius Wills & Insurance, you can click the app name below to view related reports.