POPLOOK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the POPLOOK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps POPLOOK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of POPLOOK
App Name : POPLOOK
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : POPLOOK Sdn. Bhd
Publisher : Instagram,Korean Food Recipes - 10k Recipes,BeSoccer - Soccer Live Score,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Facebook,CityMaps2Go Offline Maps for Travel and Outdoors,OLX Classifieds
Total creative ads during the time period : 471
Duration : 1,201
Popularity : 35,722
Check ASO Keywords of POPLOOK
2. POPLOOK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser POPLOOK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of POPLOOK in the recent period. As of 2021-03-12, among the POPLOOK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, POPLOOK's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, POPLOOK‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of POPLOOK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of POPLOOK. We can see some advertising trends.
Top 1 Ad Creative of POPLOOK
Ad Details ：
Headline ：FREE SHIPPING
Text ：The triangular pleat scarf. Introducing the Kiara. Available in 8 colours — which would you pick?😉
Top 2 Ad Creative of POPLOOK
Ad Details ：
Headline ：FREE SHIPPING
Text ：The triangular pleat scarf. Introducing the Kiara. Available in 8 colours — which would you pick?😉
Top 3 Ad Creative of POPLOOK
Ad Details ：
Headline ：FREE SHIPPING
Text ：The triangular pleat scarf. Introducing the Kiara. Available in 8 colours — which would you pick?😉
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 79 | 79 | 79 |
| Popularity | 535 | 534 | 534 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United Kingdom,Australia,United States,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for POPLOOK in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free POPLOOK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to POPLOOK, you can click the app name below to view related reports, or you can find more info in ASOTools.