Popswap - swap fashion Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Popswap - swap fashion's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Popswap - swap fashion.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Popswap - swap fashion
App Name : Popswap - swap fashion
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Popswap
Publisher : Instagram,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 56
Duration : 284
Popularity : 3,726
Check ASO Keywords of Popswap - swap fashion
2. Popswap - swap fashion’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Popswap - swap fashion in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Popswap - swap fashion in the recent period. As of 2021-01-05, among the Popswap - swap fashion‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-05, Popswap - swap fashion's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-01-05, Popswap - swap fashion‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Popswap - swap fashion
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Popswap - swap fashion. We can see some advertising trends.
Top 1 Ad Creative of Popswap - swap fashion
Ad Details ：
Headline ：
Text ：So grateful for this video shot by @hemmerlind, that captured @popswap.app hosting #Fashionweek most important lunch, including a panel of @jennierosen @renewcell @catarinamidby and @envirobae representing the fashion industry was moderated by @tesshell. @iconsagency.se representing PoC, with models wearing vintage from @popswap.app. The guests, important influencers from the fashion industry as well as influencers — all there to show their support and give attention to the question; How can we consume fashion in a sustainable way?
A special thank you to the guests, this could not have been done without you. @herminecoyet @chrystelleeriksberger @sofiawallenstam @margaretavandenbosch @damernasvarld @bymalina @sakerstil @elsa_bernadotte @ellesverige @monsieurrichy @charlottecmanning @heronlinenetwork @monamali_ @fairfashionistafilippa @skobranschradetsverige — everyone!
Popswap uses barter to enable the new generation to consume clothes in a fun way and without the hassle of exchanging money. Download the app and let us know what you think!
Video @hemmerlind
Musik @yakumbe
Top 2 Ad Creative of Popswap - swap fashion
Ad Details ：
Headline ：
Text ：So grateful for this video shot by @hemmerlind, that captured @popswap.app hosting #Fashionweek most important lunch, including a panel of @jennierosen @renewcell @catarinamidby and @envirobae representing the fashion industry was moderated by @tesshell. @iconsagency.se representing PoC, with models wearing vintage from @popswap.app. The guests, important influencers from the fashion industry as well as influencers — all there to show their support and give attention to the question; How can we consume fashion in a sustainable way?
A special thank you to the guests, this could not have been done without you. @herminecoyet @chrystelleeriksberger @sofiawallenstam @margaretavandenbosch @damernasvarld @bymalina @sakerstil @elsa_bernadotte @ellesverige @monsieurrichy @charlottecmanning @heronlinenetwork @monamali_ @fairfashionistafilippa @skobranschradetsverige — everyone!
Popswap uses barter to enable the new generation to consume clothes in a fun way and without the hassle of exchanging money. Download the app and let us know what you think!
Video @hemmerlind
Musik @yakumbe
Top 3 Ad Creative of Popswap - swap fashion
Ad Details ：
Headline ：Fashion Goals Academy - Elevnära, moderna och kostnadsfria föreläsningar för elever om hållbarhet och mode.
Text ：Popswap vill lära och inspirera gymnasieungdomar att förändra sitt sätt att konsumera mode. Vi har tagit fram ett kostnadsfritt erbjudande till gymnasieungdomar över hela Sverige; en kostnadsfri, motiverande och för målgruppen skräddarsydd serie digitala föreläsningar och övningar. Våra föreläsare är mode- och miljöexperter, influencers och profiler inom området.
Några av namnen är Helena Waker, vd på TradePartners, Jennie Rosén, vd på Swedish Fashion Council, Lisa Pettersson, Modechef på Damernas Värld, Anna Winck, Modeinfluencer, Ahmed Al-Qassam, grundare av miljöpodden och Philip Warkander, Professor i mode.
Anmäl er via hemsidan så kontaktar vi er för vidare information.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 23 | 12 |
| Popularity | 119 | 119 | 77 |
| Dimensions | 400 x 226 | 400 x 226 | 1200 x 630 |
| Creative Type | Video | Video | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Sweden | Sweden | Sweden |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for Popswap - swap fashion in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Popswap - swap fashion's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Popswap - swap fashion, you can click the app name below to view related reports, or you can find more info in ASOTools.